Close
Search
Menu Menu
[gtranslate]

Pokémon and Van Gogh collaboration causes scalping chaos

Credit: The Pokemon Company
By
London, UK
0 comments
0 comments

A recent promotional collaboration between Pokémon and the Van Gogh Museum lead to commotion both online and in person, as scalpers attempted to make a profit from reselling.

The Pokémon company has apologised for the chaos that ensued after launching a new collaboration with the Van Gogh Museum in Amsterdam.

Last week, the museum opened a new exhibit that showcased several depictions of famous Pokémon re-imagined within some of Van Gogh’s most famous works. As an artist, he took a particular interest in Japanese art and culture, and the Pokémon company wanted to celebrate this aspect of his creative process.

Limited edition merchandise was released alongside the exhibit. This included a promotional Pokémon card portraying Pikachu in the grey felt hat featured in one of Van Gogh’s self-portraits. It was available for museum visitors after completing a special activity sheet, and then online the following day.

The building in Amsterdam was immediately overwhelmed with a flood of customers fighting over products, all desperate to acquire cards and merchandise to resell online at much higher prices. Videos posted to X show a mad dash for items, similar to a Black Friday sale in the US.

Digitally, everything sold out instantly.

On the UK Pokémon Centre website, most items were gone before they’d officially dropped, as buyers altered links from the US site to gain access early. Cards could soon be found on resell platforms such as eBay for much higher prices, with many asking for upwards of $300 USD for the Pikachu card.

All the chaos prompted an official apology from the Pokémon company online, with a vague suggestion that more cards and products might become available again in the future. The promotional run with the Van Gogh Museum and Pokémon is meant to last until January 7th, 2024.

It remains to be seen whether we’ll see any restocking.

To anyone who’s been keeping up with the ever-growing speculation market of Pokémon trading cards, the feverish scramble to acquire these limited edition Pikachu cards will be unsurprising.

Influencers have been purchasing and selling individual cards for millions of dollars over the last few years, transforming a simple game franchise into a lucrative industry.

This surge in nostalgic content is spearheaded largely by older Gen Zers. Remakes, remasters, and sentimental marketing is all the rage as nineties and noughties children march steadily on into adulthood. Couple this with a boost in speculative markets and digital goods over the pandemic, and you’ve a recipe for untold scalping.

This hyper-expensive collectors resale market is a corner of the Pokémon franchise that Nintendo largely ignores, as it clashes with the child-orientated marketing around the official products and sales. The intense buying and reselling is unlikely to stop anytime soon, however, with premium cards now fetching upward of $4 million USD.

As Gen Z further matures and dominates consumer markets, expect more nostalgia bait, expensive toys from the nineties, and a resurgence of throwback products.

Editor In Chief London, UK

I’m Charlie (He/Him), the Editor In Chief at Thred. I studied English at the University of Birmingham and as a music and gaming enthusiast, I’m a nerd for pop culture. You can find me curating playlists, designing article headline images, and sipping cider on a Thursday. Follow me on Twitter, LinkedIn and drop me some ideas/feedback via email.

Popular

Keep up with thred by signing up to our planet-positive newsletter!

More from thred.

Opinion – social media platforms will see a mass exodus in 2025
Credit: Thred
Media

Opinion – social media platforms will see a mass exodus in 2025

Social media hasn’t been around for long, with the first platforms emerging less than thirty years ago. In this short time, they’ve become a breeding ground for annoying bots, rampant online hate, and the poor mental health of their users. Will they survive another year? By now, anyone with access to social media platforms will be well aware of the dangers they pose to our mental health. An ever-expanding mountain of...

By London, UK
Should cis-gender actors ever play trans characters?
Credit: Netflix
Media

Should cis-gender actors ever play trans characters?

Actor Park Sung-hoon has been criticised for playing a trans woman in the latest season of Netflix’s ‘Squid Game’. But those defending his casting say the issue of on-screen trans representation is more complex and layered than we'd like to think.  Squid Game’s second season is one of the most hotly anticipated shows arriving this side of the new year. Since the trailer dropped earlier this month, fans have been...

By Brighton, UK
Chinese blockbuster Her Story sparks feminist discussion globally
Credit: Maxtimes Pictures
Media

Chinese blockbuster Her Story sparks feminist discussion globally

The last week of November saw an unexpected champion at the Chinese box office. But beyond the numbers, ‘Her Story’ has ignited debates about feminism, representation, and the global lens through which Chinese culture is often viewed.  It’s unusual for a comedy drama, no less a feminist one, to smash records in China's film industry. For a country known for boosting high-budget action and sci-fi movies at the box office,...

By Brighton, UK
The power of swearing in positions of powerlessness
Credit: Pexels
Offbeat

The power of swearing in positions of powerlessness

Is being explicit how we cope with how out of control things are – and how out of control we feel? Recently, internationally acclaimed Irish popstar CMAT (Ciara Mary-Alice Thompson) posted an Instagram story responding to someone who criticised how much she swears on social media. She explained that, sometimes, when there’s nothing else you can do to relieve yourself from the shittyness of a situation (like an underpaid job that...

By Manchester, England
Accessibility