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Musicians could lose €4 billion to generative AI every year

A first-of-its-kind economic study predicts that, in just four years, a quarter of music artists could see their earnings sabotaged by the rise of AI generated tracks.

It’s getting harder and harder to trust the authenticity of ‘leaked’ songs from our favourite artists these days, and that’s all thanks to the rapidly improving capabilities of generative Artificial Intelligence (AI).

In just a few minutes, the vocal likeness of top artists can be replicated by AI programs to create full-length, original songs or albums. It’s certainly a novelty for fans looking to get creative as they await new official releases, but most artists aren’t thrilled about this new technology.

It’s hard not to see why. A first-of-its-kind global economic study has found that the use of generative AI will make many tech companies extremely wealthy at the expense of human creator’s income.

The report, published by the French-founded creator’s rights advocacy organisation Confédération Internationale des Sociétés d’Auteurs et Compositeurs (CISAC), found that tech firms in the business of created AI-generated music will earn €4 billion every year.

By 2028, it’s estimated that this will amount to an annual value of €16 billion.

How likely is this AI-generated music future?

I hate to say it, but it is extremely likely. Rather than making music that rips off our favourite artists’ vocals, though, AI-generated instrumentals seem to be a more realistic part of our future.

This reality is also one that will be more accepted by the general public, who likely won’t be able to tell the difference between an AI orchestra, an AI-created lo-fi beats song, or a real ones.

CISAC also predicts that we’ll mainly interact with AI tunes on streaming platforms, with algorithms pushing listeners towards tracks made by AI. It’s likely this will be ‘background music,’ like those we hear in lifts, shared workspaces, and shopping malls.

While this may feel a little more acceptable, it will harm the income of talented musicians who have invested time and money into learning to play and perfect various instruments.

In fact, this could already be happening without our knowledge. In recent months, Universal Music Group announced it was partnering with an AI tech firm called Klay Vision (or KLAY) to explore the possibility of creating an ‘ethical’ foundation model for AI music.

The details of the partnership remain shrouded in mystery for now, but this news only further validates the predictions made in CISAC’s report.

Given that some of the world’s biggest music companies are welcoming a future where AI-generated music plays a part in their output, regulations to protect human artists and clarify ownership must be put in place sooner rather than later.

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