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Coca-Cola is launching a competition prompting AI fans to create digital art using its iconic imagery. The best submissions will be showcased on billboards in Manhattan and London.
The possibilities for generative AI are pretty much endless, and yet the assignment here is to create the coolest image possible… featuring a cat in a space suit.
Okay, I’m being facetious. It’s more complicated than that.
Coca-Cola is inviting digital artists, or just those who like messing around with AI, to create original designs based around some of its most famed images. The widely recognisable thirsty robot, Santa Claus, and pop-chugging polar bears immediately spring to mind.
While the requirement is simple, the one catch is that all works must be created using one or both of OpenAI’s flagship programs ChatGPT and DALL-E 2. The soda giant is asking for both visual submissions and potential copy ideas too – perhaps a romantic poem about the beverage, for example.
The contest, officially dubbed ‘Create Real Magic’ is leveraging both systems as a first real marketing push since its partnership deal with OpenAI and consultancy firm Brain & Company established in February.
A dedicated micro-site is hosting the new campaign and will be accessible until deadline day on March 31. Once the entries have been reviewed, a handful of the favourite picks will be showcased on billboards in both Manhattan’s Times Square and London’s Piccadilly Circus.
