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Bad Bunny redefines what it means to tour

Instead of travelling the world and to perform in a new city every night, Latinx artist Bad Bunny is telling fans to come to his home country Puerto Rico.  

Earlier this year, Bad Bunny released his massively successful seventh studio album ‘DeBÍ TiRAR MáS FOToS’ (translated in English to ‘I should’ve taken more photos’) and announced he would be going on tour. But when the time came, he decided to tell fans to meet him in his home, Puerto Rico.

Having previously called a U.S. tour ‘unnecessary’ given that he’d performed numerous times in America over the last few years, it should hardly be surprising that the 31-year-old Latinx superstar chose to host a three-month residency at the Coliseo de Puerto Rico in San Juan, starting on July 11th.

The show is named ‘No Me Quiero Ir de Aquí,’ meaning ‘I Don’t Want to Leave Here’. It has struck a chord not just with Puerto Ricans, but millions around the world facing pressures to migrate to escape war, climate disasters, and genocide.

Puerto Rico is an archipelago and former US colony that’s made headlines in recent years after being struck by powerful hurricanes, electricity blackouts, and ongoing political struggle.

In his lyrics – entirely sung in Spanish – Bad Bunny doesn’t sugarcoat the hardships lived by many in his homeland. Subjects of colonialism, displacement, and corruption are woven in with lyrics about love, sex, friendships, and family, painting a vivid portrait of Puerto Rican identity, resilience, and unity.

Despite the undeniable economic and political instability experienced by those living in the country, Puerto Rico a place with a rich cultural history worth celebrating. Considering he always has spotlighted his culture through his music, it makes sense Bad Bunny wanted to do so by way of a residency.

The first of his nine shows were open to locals only, with around 80,000 tickets sold at shopping malls and farmer’s markets in a matter of hours. This past weekend, doors were opened to global attendees who had to purchase their tickets online – some linked with hotel packages – and travel to the show.

Bloomberg forecasts that Bad Bunny’s residency could bring more than $200 million USD to Puerto Rico’s economy, while bumping up the national GDP by 0.15 percent.

That said, the arrival of so many visitors at once is always a double edged sword. A sudden and major influx of tourists for the concert will likely strain the local environment and put additional pressure on an already shaky infrastructural system. It remains to be seen how things play out over the next couple of months, especially with hurricane season looming.

Even though artist residencies are nothing new (we see them in Las Vegas, with artists like Adele and Usher performing for different crowds at the same venue every night, for months) there’s something different about what Bad Bunny has chosen to do.

Rather than rooting himself down in a major US city to attract huge crowds and fans from around the globe, Bad Bunny has limited his show to 18,000 people a night, in the country where his globally successful music has its roots.

After all, home is where the heart is.

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