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Are small plates a scam?

I can’t help but wonder whether London’s most fashionable way to eat is leaving us full of regret and not much else. 

In London’s ever-expanding constellation of small plates restaurants, you’re not really here to eat. You’re here to experience. To share. To marvel at the micro greens. To spend £48 on what amounts, practically speaking, to a deconstructed sandwich served on artisan crockery.

The rise of small plates in London – and in just about every other city that thinks a filament bulb counts as interior design – has quietly transformed how we dine. What was once the domain of tapas joints and izakayas has been rebranded as something sexier: progressive, convivial, culinary foreplay.

Sharing is caring, we’re told. And yet, somehow, it always ends with someone stabbing the last anchovy fritter while you contemplate a post-meal kebab.

You’re often handed a minimalist menu printed in a font that costs more than your starter. The waiter advises ordering “three to five plates per person, depending on how hungry you are.” (translation: six plates per person if you’re remotely peckish and north of £100 if you want to make it to dessert), and when the food arrives, each item is so modest in portion that your dinner companions begin the ritualistic parsing of bites.

It is a kind of edible diplomacy that requires far more social navigation than should be necessary for a meal out.

Small plates have their defenders, and I’d even go as far to say that they can (on occasion) be done well. One standout benefit of this dining style is the variety it affords you. I’ll admit I’m often the annoying diner paralysed by choice when eating out, and the option to have a little bit of everything is always appealing.

Little portions can also be a great choice when you want a lighter meal to accompany cocktails or as a pre-night-out stomach-lining routine. The problem is that these kinds of restaurants are usually incredibly expensive relative to the amount of food you actually end up eating.

Somewhere along the way, small plate restaurants also became more concerned with aesthetics than diners appetites. Writing for The Guardian, Imogen West-Knights captured her complicated relationship with these tiny mouthfuls by tracking their humble origins and subsequent gentrification.

‘Correctly or not, most observers trace the rise of small plates in the UK to one restaurant: Russell Norman’s Polpo, which opened in Soho, London, in 2009.’

Post the financial crisis of 2008, this concept of eating small and getting in and out of the restaurant quickly (which also helped venues ensure a higher turnover of visitors and thus more profit), was the right trend at the right time. But now, West-Knights observes, ‘affordability is not something most people associate with small plates.’

Small plate restaurants kind of suck
by inunpopularopinion

A small plate may look dainty, but what you’re often paying for is not the ingredients or even the labour, but the vibe. This shifts control away from the customer (you can’t calculate value the same way without mains and sides) and gives the restaurant cover to stretch margins.

And another big issue? The communal aspect. ‘One problem is that British culture isn’t very hot on sharing. In a dark, festering corner of our psyche, it’s not OK with us that a dinner consisting of dishes such as, say, three ravioli for a four-person table – might result in someone having a marginally better time for the same portion of the bill,’ says West-Knights.

When done well, and priced reasonably, small plates can offer the kind of freedom and creativity that makes dining out exhilarating. Just look at tapas in Barcelona or meze in Istanbul. These formats thrive on generosity, on dishes designed to complement and contrast. There’s a rhythm, a logic, and most importantly, enough food.

But in London, where trend usually trumps tradition, you often leave £60 down and craving a bag of chips.

None of this to say that we should abolish the small plates experience altogether. It certainly has its charms. But their oversaturation of the dining sector has created a growing fatigue with undersized and overpriced food.

So, are small plates a scam? Not inherently. But if you leave a restaurant broke and immediately search for a local kebab, something’s probably gone wrong.

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