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Reaction to Claudia Sheinbaum’s assault highlights normalisation of gender violence

If they can grope the president, what hope do the rest of us have? 

The groping of Mexico’s Claudia Sheinbaum by a drunken man has sparked outrage among women, many of whom saw their own fears and experiences reflected in her plight.

But a tepid and partisan domestic reaction to the sexual assault reveals how normalised gender violence has become in the country and around the world.

‘If the president suffered assault with that level of protection and those guards, it means that all of us women can be assaulted at any moment,’ said Patricia Reyes, a 20-year-old student.

The incident took place on 4 November while Sheinbaum was walking through a crowd in Mexico City. A man approached her from behind, put his arm around her shoulder, attempted to kiss her neck, and touched her chest before she pushed him away.

Sheinbaum remained composed, continuing to greet supporters as an aide stepped in. The man was later detained, and the president announced that she would press charges, describing the assault as symptomatic of what millions of Mexican women face daily. ‘If they do this to the president,’ she said pointedly, ‘what happens to all the other women in the country?’

Her decision to go public – and to pursue legal action – was bold. But the reaction has proved that even when the victim is the most powerful woman in Mexico, credibility and sympathy are not guaranteed.

Some opposition figures suggested the assault might have been staged, a claim that feminist campaigners quickly condemned as victim-blaming and politically cynical. Others questioned why it should dominate national debate at all, dismissing it as a distraction from ‘real issues’ like cartel violence or inflation.

Within Mexico, the incident was also largely framed as a failure by Sheinbaum’s security, which allowed a man to touch the president just days after the high-profile assassination of Carlos Manzo, mayor of Michoacán.

It’s quickly become clear that even when the victim is someone as prominent and influential as Sheinbaum, sexual violence somehow becomes a secondary topic.

This fractured response shouldn’t really be all that disturbing given its familiarity. But that’s precisely what makes it so insidious. In Mexico alone, a woman is killed every day in acts of femicide, and yet outrage only rarely translates into structural change.

Laws against harassment exist, but enforcement is patchy and inconsistent across the country’s 32 states. Sheinbaum has promised to address this – to push for sexual harassment to be criminalised nationwide – but history suggests the road from reform to reality is long and uneven.

Claudia Sheinbaum is not an ordinary citizen. She is a former scientist, a seasoned politician, and Mexico’s first female head of state. She has access to security, legal recourse, and a platform most women could only dream of. Yet all that power did not shield her from being assaulted in public.

If the president cannot walk safely down a street in daylight, surrounded by cameras and bodyguards, what protection exists for the average woman?

In the hours following the attack, support poured in from women’s groups and human rights organisations, but the government’s official response remained subdued. The president’s team released a brief statement affirming her safety and commitment to pursue legal action, while several male politicians appeared uncomfortable even addressing the topic. And that unease is precisely what perpetuates it.

The assault on Sheinbaum wasn’t just a personal violation. It was a national indictment and a mirror held up to a society that still trivialises women’s pain. Mexico has long struggled with a culture of impunity, where the perpetrators of gender-based violence rarely face consequences. That culture thrives not only on legal failure but on social indifference.

And what makes this moment particularly striking is how it collapses the illusion of safety that power supposedly affords women. Sheinbaum’s assault reveals that power and safety remain mutually exclusive for women, even at the highest levels of public life.

The image of Sheinbaum brushing off the man’s arm and walking on will linger, not as proof of composure but as a quiet act of resistance. In that small gesture lies a much larger truth: that dignity, for women everywhere, is still something to be defended, even in plain sight.

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