The North Face unveils its first-ever International Women’s Day collection

Shot by British photographer and filmmaker Holly-Marie Cato, the campaign itself promotes female empowerment, togetherness, and a ‘strong commitment to a better future,’ according to the brand. Fronted by European explorers such as London-based adventurer Sofia Jin, female athletes such as freeride world champion Marion Harty, stunt actresses such as Marie Mouroum, and internationally renowned singer Jess Glynne, there’s not a man in sight. Every single woman involved has challenged the status quo in one way or another, pushing the boundaries for women be it through music, art, business, or sport, and it’s this extraordinariness that The North Face is honouring.

Alongside some handily sized tote bags, the collection primarily consists of limited-edition T-shirts all sporting the iconic International Women’s Day colours of green, purple, and white. Made from technical fabrics rather than cotton to encourage wearers to be more active, each piece features a printed vintage photograph sourced from the Yosemite Archives of two rebel women in full-length dresses and heels on the summit of a cliff face in the National Park.

‘The image of those women is one I think every woman today can draw power from,’ says Tina Rolen, VP of the brand’s marketing. ‘The North Face has been at the forefront of empowering and supporting women to achieve the unthinkable for over half a century and we’re excited to once again support the remarkable achievements and hard work shown by women such as Oryana.’

Check out the collection on their website or in select stores.