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Tesla showrooms hit by waves of DOGE protests

More than three-dozen protests hit Tesla showrooms over the weekend. Musk’s questionable running of the Department of Government Efficiency is why. What are people’s main concerns?

Musk continues to divide opinion with everything he does.

The eccentric X boss has become a key part of Donald Trump’s entourage, expressing solidarity with just about everything the president says – and why wouldn’t he? It’s in his best interest to do so.

Trump’s desire to reduce the size and scope of the US federal government spells opportunity for Musk, whose actions suggest he is keen to fill any void left. The latest PR storm involves his running of the Department of Government Efficiency (DOGE – not that one).

Though it’s not officially a government agency, DOGE has forced the virtual shutdown of the US Agency For International Development (USAID), freezing lifesaving programs that were delivering HIV treatments, oxygen, and other medical aid to communities globally.

Through DOGE, Musk has reportedly given his team access to private taxpayer data and classified information without permission. Given the department shares its alias with a meme coin, some US citizens are rightly concerned about their financial security.

In alignment with Trump’s recent clampdowns, this department has also shut down numerous diversity, equity, and inclusion (DEI) programs to free up funding. Meanwhile, the Consumer Financial Protection Bureau, an agency which would have regulated Musk’s new payment service at X, is being actively dismantled. Coincidence?

Though any direct partnership is vehemently denied by both men, it appears that the tech tycoon’s newfound political role is bolstering Trump’s corporate ventures and vice-versa.

Critics are concerned that the vested interests of both men have the potential to undermine US democracy, as public services are warped to suit their right-wing agenda.

To combat this perceived oligarchy, people turned out in droves right across the US over the weekend. Groups of protesters in their hundreds gathered outside Tesla showrooms in New York, Seattle, Kansas City, and several dealerships in California.

 

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Demonstrations highlighted the risk to the car company through its direct association with Musk – and inadvertently, Trump. Musk, who spent more than $200m on the presidential election campaign, will be aware that the Trump administration is directly opposed to electric vehicles and the growth of the industry, after all.

‘It struck me that there are Tesla dealerships and charging stations across the nation, and this is a point of leverage that many people can access rather than having to go to your state capital,’ said Donovan, a professor at Boston University. ‘This is a place in which we can make a difference.’

Telsa reported its first annual decline in sales in 2024 amid tough times for EV growth, with many positing the victory of the Republicans as a key factor. There aren’t many far-right allies keen to scrap their gas guzzling SUVs for an electric car. Even the Cybertruck was a giant commercial flop.

Musk has long argued that the real value of the company is in its promise of self-driving tech, but he’s been teasing that ‘imminent’ release for years. ‘At this tipping point, the core business that generates 90% of revenue could turn into a negative-margin business,’ said industry author Edward Niedermeyer.

In other words, the mass protests have a chance of creating legitimate change if sustained. Musk’s wealth is incomprehensible, but there are vulnerabilities to exploit and people are getting creative. We’re talking roughly $120bn in this case. Welp.

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