Working to ignite a conversation around the ‘food industry’s dirtiest secret,’ the plastic-free chewing gum manufacturer has called out its rivals in a bold new campaign.
Did you know that gum – which millions of us chew every year – contains an ingredient derived from plastic?
‘Chewing gum is basically plastic doped with flavours and colourings,’ as BBC Science Focus puts it.
Not only does this mean that it’s steadily polluting the Earth, but it’s actually entering our bloodstreams and vital organs, presenting a major threat to human health.
For this reason, plastic-free chewing gum manufacturer Nuud has committed to raising awareness about the ‘food industry’s dirtiest secret’ through much-needed research and improving transparency sector-wide.
‘Scientific evidence is emerging all the time revealing the disgusting truth that plastic is getting into our bloodstreams and vital organs. Plastic in our bodies is undeniably a major threat to human health,’ says founder Keir Carnie.
‘We’ve begun to make strides to cut out needless plastic, take the ban on straws for example, now we want consumers to get behind our fight against plastic gum by chewing plants not plastic.’
To kickstart this endeavour, Nuud conducted a survey earlier this month to find out how many people would opt for more sustainable chewing habits if they knew the truth.
It uncovered that 75% of the 2,000 respondents would support an outright ban of gum made from plastic, 84% want clearer labelling on packaging to indicate such contents, 68% are concerned about what it’s doing to the environment, and 69% believe that major companies should cover the cost of picking up waste.