The world’s favourite fast-food chain has launched reusable packaging in France. After an image of the new packaging went viral online, customers are expressing both excitement and concern. Could this be the future of the McDonald’s experience globally?
Take a Saturday morning walk through any city centre and you’re bound to spot McDonald’s carry bags, cups, and cardboard containers littered on the streets or pouring out of public bins.
As our insatiable taste for an end-of-night Maccies refuses to go away, it’s become evident that the insane amount of waste the company produces isn’t either. At present, McDonald’s produces about 3 tons of packaging every minute. This adds up to 2 million tons of packaging every year.
Still, as the world’s most popular fast-food joint, McDonald’s has been expected to set ambitious sustainability targets. It ditched plastic and Styrofoam packaging for paper wrappings long ago, and in 2018 it stopped selling plastic straws, too. It also promised that all of its food packaging will be completely recyclable worldwide by 2025.
In Europe, the company is taking things a step further. Completely reusable packaging has been spotted at a franchise in Paris, France. Posted on Twitter and again on Reddit, people everywhere are sharing their thoughts and concerns – even French President Emmanuel Macron chimed in.
La loi anti-gaspillage, ce n’est pas seulement la fin des pailles en plastique. Observez autour de vous : en France, les changements sont à l'œuvre pour faire évoluer nos modes de consommation et réduire nos déchets. On pousse pour le faire au niveau mondial. Changeons la donne ! https://t.co/sd0YRRv1ko
— Emmanuel Macron (@EmmanuelMacron) November 20, 2022