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The world’s most-followed TikToker, Khaby Lame, was recently appointed as UNICEF Goodwill Ambassador advocating for children’s rights and addressing pressing humanitarian issues.
UNICEF officially announced Lame’s appointment during an event in Dakar, Senegal, describing his journey from humble beginnings to a global icon – highlighting the spirit of hope that the organization champions for children.
‘It’s a true honour to be appointed as a UNICEF Goodwill Ambassador and be part of an organisation that puts children’s rights front and centre every day,’ Lame said. ‘My own experiences have taught me that every child deserves a chance to thrive.’
His message is expected to urge millions across social media, inspiring action on issues ranging from access to education and healthcare to protection against violence and child exploitation.
24-year-old Lame’s rise to fame is built on humor, using silent gestures to critique overly complicated ‘life hacks.’ This resonates widely because it cuts through the noise of modern digital media.
Transferring this clarity and authenticity to his role at UNICEF, he aims to simplify the bureaucratic challenges that hinder millions of children from getting help around the globe. His involvement brings a new perspective and communication to issues in child protection, education, and health – areas where UNICEF’s work remains urgent.
In leveraging his vast social media following, Lame is expected to transform how young audiences engage with humanitarian causes, showcasing that impactful advocacy can be through entertainment too.
For Lame, his Senegalese roots are an inspiration to millions in West Africa and beyond. While Senegal is known for its ‘Teranga’ spirit, a deep cultural ethos of togetherness and hospitality, it is also a country where millions of young people face harsh economic realities.
In recent years, Senegal has emerged as a key source of irregular migration to Europe, with thousands of young Senegalese risking dangerous sea crossings in search of better opportunities yearly. This migration crisis, thwart with tragedy and death, underpins the urgent need for safe, legal pathways and robust social support systems.
