Half of all alcohol companies market to Gen Z by using ‘healthy’ buzzwords

The findings revealed

The nutritional claims commonly made on pre-mixed drinks are ‘natural’ (32 percent) usually referring to the flavours added, mention of calories (32 percent), sugar content (31 percent), gluten-free (23 percent), carb content (20 percent) and whether the drink is vegan (13 percent).

Hard seltzer brands are the worst offenders, with 96 percent of brands making 3-4 nutritional claims per can.

The chief executive of the Public Health Association of Australia said, ‘The notion of gluten-free and vegan friendly and all the rest of it, all these really are simply preposterous claims in the context of the consumption of alcohol when we know about all the other adverse effects of alcohol consumption.’

Sugar claims made on alcohol labels are now under review by the Food Standards of Australia New Zealand, with many organisations calling for ‘low sugar’ and ‘low carb’ phrases to be banned.

The bottom line

Any beverage that contains alcohol will do more harm than good to your body.

Just because a drink is labelled as having ‘low calories,’ doesn’t make it nutritionally superior to any other alcoholic beverage. One study rightly points out that most hard seltzers contain a similar level of alcohol content and calories as a light beer does.

In the end, drinking alcohol is a matter of preference. Some people get too full while drinking beer, while others simply enjoy a ‘fresher’ tasting mixed drink in a can for the sake of convenience.

But if your main goal is to live a healthier lifestyle, don’t be fooled by alcohol blended with ‘natural’ or ‘vegan’ ingredients. Laying off alcohol altogether is your best bet.