Google Earth Engine update helps companies monitor their ecological footprint

If a business requires water usage, or other raw materials, it can search for specific coordinates where exploration leases are underway and fully outline the wider impact it’s having.

‘Over the years, business and governments have been increasingly approaching us to accelerate their sustainability transformations,’ Rebecca Moore, director of Google Earth explained.

‘We’re helping companies with the responsible management of natural resources while also building sustainable business practices.’

Any company developing a realistic plan for net zero relies firstly on them becoming completely informed on all facets of their industry and their ecological footprint, and that is what Google endeavours to help with.

In the age of conscious consumerism, company transparency is becoming increasingly important too, and thus instances of greenwashing are absolutely rife.

For those that want to alleviate any concerns that they’re not genuinely socially responsible, revealing Earth Enterprise analytics is a definitive way of bringing folk onside. It’s hard to argue with data officially backed by organisations like NASA, the NOAA, the ESA, and the USDA.

Of course, Google itself has outlined ambitious plans to become carbon energy free by 2030. Considering the tech giant’s global reach, this is impressive in itself, but its wider aspirations of bringing other companies along with it is truly admirable.

On a personal note, we’ll certainly be keen to utilise any versions of the technology available to the public. When sleuthing for greenwashers, we’ll take all the tools we can get.