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The North London football team sported an all-white kit this week as part of their annual ‘No More Red’ campaign.
When Arsenal players stepped out on their home pitch last Sunday, something was different. Instead of their usual red kit, they wore an all-white get-up, complete with a clean, minimalist logo.
Given the game against Liverpool was on home turf, this was no away kit. Nor was it a creative twist on their most recent – and widely successful – third-kit. The team’s new fashion statement actually carries a rather powerful message.
Arsenal’s ‘No More Red’ campaign is now in its third year, and with it comes a new iteration of their all-white adidas kit.
The ensemble is the most public-facing element of ‘No More Red’, an initiative that seeks to raise awareness of, and combat, the alarming rise of knife-related incidents among London’s young people.
Arsenal’s commitment to addressing societal issues through their platform is not new. The club has a history of engaging in community-focused initiatives, and this latest move further solidifies their dedication to making a positive impact beyond the football pitch.
The kit’s washed out design symbolises unity and support for affected communities, as well as signifying the hope for less bloodshed amongst London’s youth.
But this isn’t just a symbolic gesture. ‘No More Red’ is a tangible effort to raise funds for non-profit organisations actively involved with youth crime prevention.
While the kit is not available for purchase, fans will be able to buy a limited edition community t-shirt as part of the campaign, with 100% of proceeds going to the ‘No More Red’ charity partners. This will provide much needed support at a time when London is grappling with an upsurge in knife crime and downturn in economic welfare.
As part of the campaign, Arsenal are also working with adidas to invest in more safe-spaces to play football in Islington, the home of the club, with 2024 set to see the opening of a third refurbished community pitch in the area since ‘No More Red’ was launched.
Research has consistently shown that outlets like sport are vital to preventing a young person from choosing to carry a knife or get involved with violence and crime. But a lack of funding means safe spaces for sport aren’t always accessible. Especially for those in poorer areas.
