Last summer Apple announced it would be putting $100 million into a new Equity and Justice Initiative and has now finally revealed how it’ll be spending the cash.
In response to the Black Lives Matter protests in mid-2020, Apple committed $100 million to a new Racial Equity and Justice Initiative lead by the company’s vice president of environment, policy, and social initiatives, Lisa Jackson.
Apple has kept relatively quiet about the specifics of this move since then. We’ve seen other companies pushing to improve diversity and equal opportunities – Netflix has paved out a roadmap to provide better gender and ethnic representation for example – but Apple’s large financial commitment was one of the biggest and most attention grabbing.
This week we finally know how that money will be put to use.
Three projects have officially unveiled by Apple, including a new learning hub for Historically Black Colleges and Universities (HBCUs) called the Propel Centre, an Apple Developer Academy for students in Detroit, and venture capital funding for Black and Brown entrepreneurs.