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What Ribena’s new project means for green AI

What Ribena’s new project means for green AI

The beverage brand has incorporated artificial intelligence into its farming practices, emphasising the potential benefits of new technology within sustainability projects.  Making significant strides towards environmental sustainability, Ribena's parent company Suntory Beverage & Food GB&I has harnessed AI to uncover biodiversity hotspots on their blackcurrant farms. The groundbreaking initiative has...

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Walmart Realm aims to break Gen Z market

Walmart Realm aims to break Gen Z market

Walmart believes virtual storefronts are the best way to tap into the vast spending power of Gen Z. Will it work? Walmart isn’t exactly a beacon of culture, is it? A labyrinth of isles illuminated by florescent lighting and blue and yellow branding doesn’t currently scream Gen Z. Determined to break into the vast spending power of our generation, however, the supermarket behemoth is willing to change tact – slash, outsource...

By London, UK
Clover Hogan criticised for saying tech won’t solve the climate crisis

Clover Hogan criticised for saying tech won’t solve the climate crisis

Yesterday, in a series of tweets, the Gen Z environmental activist branded the belief in ‘shiny, silver bullet solutions’ to the crisis as the most insidious form of climate denial. This has been met with intense backlash from not only users, but the CEO of Tesla and X himself, Elon Musk. Yesterday, Gen Z environmental activist Clover Hogan, known for her non-profit educational movement Force of Nature,...

By London, UK
How to spot AI doctoring and deepfakes

How to spot AI doctoring and deepfakes

At this point we’re all aware that AI doctoring and deepfakes are everywhere. Confidently identifying instances of their use, however, isn’t always straightforward. AI has its mitts all over social media and the days of taking content immediately at face value are dying out. There are obvious and largely harmless examples of AI manipulation - mostly used for meme purposes - but occasionally we find ourselves suspiciously squinting at an image...

By London, UK
Microsoft seals record corporate purchase of green energy for AI

Microsoft seals record corporate purchase of green energy for AI

Eight times larger than the previous record, Microsoft has just purchased the most renewable energy in history for a single corporate entity in one deal. This will ensure its carbon negative plans aren’t derailed by upscaling AI projects. There are a few constants in life: death, taxes, and Microsoft chucking its weight around by making record financial acquisitions. The latest, at least, is a positive for the planet on this...

By London, UK