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AI free media is fast becoming a modern USP

AI free media is fast becoming a modern USP

As people become increasingly fatigued with second guessing whether media bares any hallmarks of AI, ‘human made’ is fast becoming its own USP. How grimly predictable. Earning a crust in the world of publishing means my colleagues and I are more accustomed to dodging AI slop than most. Much like the machine learning systems continually reinventing themselves, we’re becoming increasingly adept over time, specifically at twigging where the creative output of...

By London, UK
What the age of AI music says about the future of art

What the age of AI music says about the future of art

We’re living through transformative times. I’m not sure whether it’s a good thing. When Nick Arter first downloaded Suno and Udio – off-the-shelf AI music tools – he wasn’t thinking about a career comeback. He was a 35-year-old call-centre drone in Washington, D.C., who’d long since abandoned dreams of being a professional rapper. But somewhere between composing prompts, tweaking lyrics, and using Midjourney to conjure album art, Arter discovered that you...

By Brighton, UK
Coca-Cola misses the mark with AI-generated Christmas ad again

Coca-Cola misses the mark with AI-generated Christmas ad again

After last year’s debacle, Coca-Cola has doubled down on its use of generative AI for its annually anticipated Christmas ad. The public reaction is even worse this time around. ‘Tis the season, it’s always the real thing’… except for when it’s not. Halloween is officially over, and Guy Fawkes Night will have been and gone before you can sing a Katy Perry chorus. Next up for a lot of us comes...

By London, UK
Considering dating an AI partner?

Considering dating an AI partner?

AI promised us a better future. Yet here we are, one step away from asking our AI therapist how to cope with our AI partner’s latest update. OpenAI is getting ready to launch a new ChatGPT feature by the end of the year, letting verified adult users have romantic or sexual chats. They are not the first to go there, but they’ve definitely turned up the heat around the conversation...

By Milan, Italy