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Are faceless influencers here to stay?

Are faceless influencers here to stay?

Online fame has largely correlated to how much a creator was willing to expose of themselves online. Now, faceless influencers have entered the game – and their anonymity is part of their allure.   Social media and influencer culture have always encouraged creators to showcase their personal identity, but the last year has seen a unique trend emerging. That is, the faceless influencer. Techniques used by the ‘faceless influencer’ go against the...

By London, UK
New survey says Gen Z prefer Instagram and TikTok for shopping

New survey says Gen Z prefer Instagram and TikTok for shopping

Research by influencer marketing company GRIN indicates that Gen Z prefer to shop on social media apps such as Instagram and TikTok rather than Google. A new study by influencer marketing firm GRIN has found that Gen Z shoppers tend to prefer TikTok and Instagram over more traditional online platforms such as Google. When asked where they most often discover new products, 18-to-27-year-old consumers said: 30.4% for Instagram, 23.2% for...

By London, UK
Why did South Sudan ban social media recently?

Why did South Sudan ban social media recently?

Last week, the South Sudanese government imposed a social media ban in an effort to curb the circulation of violent content related to the ongoing violence against its nationals living in Sudan. South Sudanese authorities gave a 30-day ban on social media to control ongoing tensions between South Sudan and Sudan’s government. The social media ban was imposed after footage of South Sudanese nationals were shared on social media platforms being...

By Nairobi, Kenya
Facebook hoping to bring back Gen Zers with ‘OG’ callback

Facebook hoping to bring back Gen Zers with ‘OG’ callback

In an investor call this week, Mark Zuckerberg said that Facebook was looking to return to its roots in order to reconnect with Gen Z. The platform has steadily lost favour with young people over the last decade or so. Meta CEO and Facebook founder Mark Zuckerberg has indicated that the platform will be returning to its roots in order to entice Gen Z social media users. In an

By London, UK