Celebrities promos go big on pay-to-pray app ‘Hallow’
Hallow is a Catholic app designed to help people meditate and pray. It sits among the most popular platforms on the Google Store thanks to a slew of promos from some seriously famous faces. So you desire salvation? Time to subscribe. If you haven’t heard of Hallow before, it’s an app...
Current in Social
Are dating apps creating a spark designed to go out?
With an oversaturated market of potential partners to swipe through, and a fast-paced model which tells you to wear your Apple Pay on your sleeve rather than your heart, is it any wonder that dating apps are often failing to provide on their promise? 'Designed to be deleted' is Hinge’s...
Are faceless influencers here to stay?
Online fame has largely correlated to how much a creator was willing to expose of themselves online. Now, faceless influencers have entered the game – and their anonymity is part of their allure. Social media and influencer culture have always encouraged creators to showcase their personal identity, but the...
Is Quora on death’s doorstep?
The platform once deemed a barometer for quality responses to user queries has lost its way. AI is largely responsible – in more ways than one. Have you ever heard of ‘Dead Internet Theory?’ It subscribes to the idea that both bots and content created by algorithms will soon overtake the...
New survey says Gen Z prefer Instagram and TikTok for shopping
Research by influencer marketing company GRIN indicates that Gen Z prefer to shop on social media apps such as Instagram and TikTok rather than Google. A new study by influencer marketing firm GRIN has found that Gen Z shoppers tend to prefer TikTok and Instagram over more traditional online...
Why did South Sudan ban social media recently?
Last week, the South Sudanese government imposed a social media ban in an effort to curb the circulation of violent content related to the ongoing violence against its nationals living in Sudan. South Sudanese authorities gave a 30-day ban on social media to control ongoing tensions between South Sudan and...
Facebook hoping to bring back Gen Zers with ‘OG’ callback
In an investor call this week, Mark Zuckerberg said that Facebook was looking to return to its roots in order to reconnect with Gen Z. The platform has steadily lost favour with young people over the last decade or so.
Meta CEO and Facebook founder Mark Zuckerberg has indicated that the platform will be returning to its roots in order to entice Gen Z social media users.
In an
What Reddit vs X says about internet groupthink
Multiple subreddits are banning X links in protest of Elon Musk’s salute at the presidential inauguration. The implosion of ideological groupthink online highlights the fascinating potential of digital community. Elon Musk was one of a number of tech-giants who took center stage at Donald Trump’s second presidential inauguration. The X owner and Tesla founder has become an unlikely political sidekick (or partner in crime, if you prefer) since the latter...
TikTok may be back but influencers are not
How far will content creators go for fame and money? Ahead of the short-lived TikTok ban, audiences found out with the "one more secret" trend. Credibility on social media has always been a hot topic. While some people trust that the influencers they follow maintain their integrity despite their fame, there are others who doubt influencers' every move. On the eve of TikTok's short-lived demise, multiple influencers went viral for participating in...
Opinion – Life online is losing its appeal
As we review the digital habits of the last few years and question what they might look like going forward, several factors point to a future in which we aren’t quite so wrapped up in the virtual world. Isn’t it strange to recall a time when social media didn’t exist? For the past decade, we’ve watched as platform after platform has materialised, some cementing themselves at the heart of our digital...
