Current in Social

TikTok wants you to fact-check your For You Page

TikTok wants you to fact-check your For You Page

With its new ‘footnotes’ feature, the platform is betting on crowdsourced context to clean up the chaos of viral video culture.  TikTok’s endless scroll has always been a cocktail of brilliance, absurdity, and the occasional conspiracy theory. For every dance challenge or cooking hack, there’s a dubious wellness tip promising...

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Zuckerberg school closures reflect wider shift among US billionaires

Zuckerberg school closures reflect wider shift among US billionaires

The quiet decision to retract funding for a US primary school has caused the institution to shutter – leaving disadvantaged kids in the crossfire.  By all accounts, The Primary School in East Palo Alto, California, was designed to be an ambitious experiment in breaking the cycle of intergenerational poverty. Founded in 2016 with the backing of the Chan Zuckerberg Initiative (CZI), the school offered something few public institutions could: not...

By Brighton, UK
Is virality ruining everything?

Is virality ruining everything?

As more of us turn to social media for recommendations, is the joy of a hidden gem at risk of extinction?  I used to have a thing for secrecy, at least when it came to food. I revelled in the smug satisfaction of knowing about a low-lit bar that only opens two days a week, or the ramen place tucked behind a dry cleaners that doesn’t accept card. I believed...

By Brighton, UK
WhatsApp introduces ads into its feed for the first time

WhatsApp introduces ads into its feed for the first time

After teasing possible advertisement placements for several years, Meta has finally launched an update on WhatsApp that will roll the feature out publicly. Businesses will be able to display ads in the ‘updates’ tab. The popular text-based messaging platform WhatsApp now features business advertisements for the first time. As part of an update this week, parent company Meta announced that companies can now place ads in the ‘updates’ tab, where users...

By Bristol, UK