AI free media is fast becoming a modern USP

AI free media is fast becoming a modern USP

As people become increasingly fatigued with second guessing whether media bares any hallmarks of AI, ‘human made’ is fast becoming its own USP. How grimly predictable. Earning a crust in the world of publishing means my colleagues and I are more accustomed to dodging AI slop than most. Much like the...

Current in Tech

swipe
Call of Duty: Black Ops 7’s AI blunder is a scary industry moment

Call of Duty: Black Ops 7’s AI blunder is a scary industry moment

The latest entry to the franchise had already divided opinion, then players discovered the blatant use of generative AI. This is a pivotal moment for the industry. There are a few constants in life: death, taxes, and the rollout of a new Call of Duty game every 12 months. The franchise hasn’t exactly been synonymous with quality over the last handful of releases, but Black Ops 7 is even failing to...

By London, UK
Why is Rockstar pushing back GTA VI another six months?

Why is Rockstar pushing back GTA VI another six months?

Rockstar has announced that GTA VI will now be released in November 2026, pushing it back by another six months and over a year later than its original, intended launch date. It’s the latest title that’s suffered heavy setbacks.  GTA VI is being delayed until November 2026, Rockstar has announced. The sixth entry in the Grand Theft Auto series is the most anticipated video game of all time and was originally...

By London, UK
Orca observations continue to astound scientists

Orca observations continue to astound scientists

Still feared as ruthless predators, orcas have emerged as one of the most intelligent and socially complex species on the planet, continually challenging scientists’ understanding of marine life and cognition. Ancient mariners, especially those speaking Spanish, were often astounded by creatures that looked like dolphins, killing whales that were twice their size. They originally called them asesina ballenas, or whale killers. Nonetheless, in 1758, Carl Linnaeus, the infamous Father of Taxonomy,...

By Kuala Lumpur, Malaysia
Coca-Cola misses the mark with AI-generated Christmas ad again

Coca-Cola misses the mark with AI-generated Christmas ad again

After last year’s debacle, Coca-Cola has doubled down on its use of generative AI for its annually anticipated Christmas ad. The public reaction is even worse this time around. ‘Tis the season, it’s always the real thing’… except for when it’s not. Halloween is officially over, and Guy Fawkes Night will have been and gone before you can sing a Katy Perry chorus. Next up for a lot of us comes...

By London, UK