New survey says Gen Z prefer Instagram and TikTok for shopping
Research by influencer marketing company GRIN indicates that Gen Z prefer to shop on social media apps such as Instagram and TikTok rather than Google. A new study by influencer marketing firm GRIN has found that Gen Z shoppers tend to prefer TikTok and Instagram over more traditional online...
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Google’s parent company Alphabet misses targets but invests in AI
Alphabet has announced plans to spend $75 billion USD on capital expenditures in 2025 with a focus on AI. In its latest earnings report, the company’s revenue grew but slightly missed market expectations. In 2025, Google’s parent company Alphabet says it plans to spend $75 billion USD on capital...
Why did South Sudan ban social media recently?
Last week, the South Sudanese government imposed a social media ban in an effort to curb the circulation of violent content related to the ongoing violence against its nationals living in Sudan. South Sudanese authorities gave a 30-day ban on social media to control ongoing tensions between South Sudan and...
What is DeepSeek and why is it causing such a buzz?
The Chinese company DeepSeek sent out shockwaves last week, rocketing to the top of the App Store with the launch of its generative AI and chatbot. It offers consumers tools at a fraction of the cost of US competitors, leading to plummeting stocks and major market disruption. The AI industry...
Facebook hoping to bring back Gen Zers with ‘OG’ callback
In an investor call this week, Mark Zuckerberg said that Facebook was looking to return to its roots in order to reconnect with Gen Z. The platform has steadily lost favour with young people over the last decade or so. Meta CEO and Facebook founder Mark Zuckerberg has indicated...
What does Xbox’s exclusivity abandonment mean for gaming?
Forza Horizon 5 will be officially coming to PlayStation 5. The announcement marks a major shift in Xbox’s long-term strategy, as the company seemingly moves away from hardware and instead leans further into publishing and software. Microsoft has announced that Forza Horizon 5, a major Xbox exclusive, will be...
UMG and Spotify announce ‘next era of streaming’ with new deal
The two companies are renewing their contract together, having first signed up for a partnership in 2015. In a press release they said the new deal would focus on ‘growth, innovation and the advancement of artists’ and songwriters’ success.’ Universal Music Group (UMG) and Spotify have renewed their partnership, having announced a new multi-year deal that is set to bring in ‘the next era of streaming innovation.’ Neither company have...
What Reddit vs X says about internet groupthink
Multiple subreddits are banning X links in protest of Elon Musk’s salute at the presidential inauguration. The implosion of ideological groupthink online highlights the fascinating potential of digital community. Elon Musk was one of a number of tech-giants who took center stage at Donald Trump’s second presidential inauguration. The X owner and Tesla founder has become an unlikely political sidekick (or partner in crime, if you prefer) since the latter...
Is AI widening the UK’s regional pay divide?
A new report by Center for Cities reveals workers in London will earn more by August 2025 than those in Northern cities will make in a year. The Center for Cities has revealed the regional pay divide across the UK is more of a chasm than a gap. According to a recent report, London workers are earning almost £20,000 more annually than those in lower-paid areas. By August this year,...
Why are we still obsessed with protein?
High-protein recipes have dominated food trends for the past ten years, and thanks to social media their popularity persists. But do we really need to eat so much protein? And if the answer is no, why do these diets have such a hold on us? Protein’s reputation as the ultimate macronutrient is practically unassailable. It’s been marketed as the key to building muscle, shedding fat, and generally achieving peak physical...
