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Facebook hoping to bring back Gen Zers with ‘OG’ callback

Facebook hoping to bring back Gen Zers with ‘OG’ callback

In an investor call this week, Mark Zuckerberg said that Facebook was looking to return to its roots in order to reconnect with Gen Z. The platform has steadily lost favour with young people over the last decade or so. Meta CEO and Facebook founder Mark Zuckerberg has indicated that the platform will be returning to its roots in order to entice Gen Z social media users. In an

By Bristol, UK
What does Xbox’s exclusivity abandonment mean for gaming?

What does Xbox’s exclusivity abandonment mean for gaming?

Forza Horizon 5 will be officially coming to PlayStation 5. The announcement marks a major shift in Xbox’s long-term strategy, as the company seemingly moves away from hardware and instead leans further into publishing and software. Microsoft has announced that Forza Horizon 5, a major Xbox exclusive, will be launching on PlayStation 5 sometime this spring. The racing game series has long been a staple of the Xbox brand and...

By Bristol, UK
UMG and Spotify announce ‘next era of streaming’ with new deal

UMG and Spotify announce ‘next era of streaming’ with new deal

The two companies are renewing their contract together, having first signed up for a partnership in 2015. In a press release they said the new deal would focus on ‘growth, innovation and the advancement of artists’ and songwriters’ success.’ Universal Music Group (UMG) and Spotify have renewed their partnership, having announced a new multi-year deal that is set to bring in ‘the next era of streaming innovation.’ Neither company have...

By Bristol, UK
What Reddit vs X says about internet groupthink

What Reddit vs X says about internet groupthink

Multiple subreddits are banning X links in protest of Elon Musk’s salute at the presidential inauguration. The implosion of ideological groupthink online highlights the fascinating potential of digital community.  Elon Musk was one of a number of tech-giants who took center stage at Donald Trump’s second presidential inauguration. The X owner and Tesla founder has become an unlikely political sidekick (or partner in crime, if you prefer) since the latter...

By Brighton, UK