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Research shows over half of Gen Z gamers want Switch 2

Research shows over half of Gen Z gamers want Switch 2

According to a study by CNET, 70% of Gen Z and Millennials could be ready to purchase the Switch 2 on release day. It is part of a wider trend that sees young people spending a whopping $700 USD on games and subscriptions annually. Nintendo is currently gearing up to launch its latest console, the Switch 2. Unsurprisingly, it is a direct sequel to the company’s extremely popular original Switch,...

By Bristol, UK
New union launched for game developers in US and Canada

New union launched for game developers in US and Canada

The United Videogame Workers union has been announced at this year’s Game Developers Conference, formed in partnership with the Communications Workers of America and the American Federation of Musicians. More game developers are looking to secure their working rights and benefits with the formation of a new union. The direct-join union was announced at this year’s Game Developer Conference and is officially called ‘The United Videogame Workers’ union, or UVW-CWA...

By Bristol, UK
Opinion – The console wars being over is great news

Opinion – The console wars being over is great news

Title exclusivity has been a major bugbear of gamers for as long as we can remember. With that potentially over, is the future of gaming looking more inclusive – and perhaps less expensive? If you hadn’t heard, the console wars appear all but finito. The tribalistic bloodshed – or more accurately, tit for tat quibbling in social media comments – has reached its logical conclusion after several decades. The short version of...

By London, UK
Xbox to launch AI gaming coach ‘Copilot’

Xbox to launch AI gaming coach ‘Copilot’

Next month, Microsoft will be testing out its new AI coach called ‘Copilot.’ The assistant will be able to guide players through game installations, tutorials, and even provide extra strategy advice. AI continues to make waves and cause industry disruption. We recently wrote about how Activision is doubling down on the use of automated artwork in game advertisements and asset designs, leading to a backlash from gamers across the...

By Bristol, UK