Current in Wellness

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The rise in ayahuasca tourism is colonising wellness

The rise in ayahuasca tourism is colonising wellness

How tourism centred around the popular drug is wreaking havoc for Indigenous communities.  Ayahuasca has become a wellness darling in recent decades. The hallucinogenic plant is native to the Amazon basin, and as more of us embark on quests for healing and personal transformation, it’s exploded in popularity. Framed as a pathway to spiritual enlightenment, the psychedelic has drawn thousands of Western visitors to Peru, Brazil, and Colombia, all in search...

By Brighton, UK
The niche supermarket is the new mecca of luxury

The niche supermarket is the new mecca of luxury

Gen Z are redefining everyday spaces as indulgent outposts amidst a rising cost of living.  From bespoke suprettes and deli’s, to viral institutions like Erewhon and Daylesford, walking into a supermarket these days feels more like entering a wellness spa. Influencers sip $18 smoothies next to yoga instructors perusing adaptogenic mushrooms, while tote bags branded with minimalist serif fonts signal allegiance to the church of curated wellness. This is not just...

By Brighton, UK
Biohacking has emerged as a prominent Gen Z wellness trend

Biohacking has emerged as a prominent Gen Z wellness trend

What lengths are young people going to in pursuit of a healthier life?  The pursuit of wellness used to come in the form of a yoga class, a green smoothie, and maybe even a juice cleanse if you were feeling particularly radical. But for Gen Z, whose health anxieties are born from a perfect storm of pandemic trauma, climate dread, and relentless digital overstimulation, wellness has escalated into something...

By Brighton, UK
Are ‘divine feminine influencers’ actually anti-feminist?

Are ‘divine feminine influencers’ actually anti-feminist?

Social media loves a good portion of cosplay. First, it was 50s family values, and now we are back in ancient times.  Do you remember tradwives? The familiar soft voices and long dresses are back. This time, though, the kitchen has been swapped by nature, adhering to mostly Western influencers' reinterpretation of spirituality to empower women. They're easy to spot if you still haven't met divine feminine influencers. Just type words...

By Milan, Italy