What is ‘underconsumption core’ and is it a positive trend?
The latest internet micro trend sees young people celebrating a life of minimalist spending habits. But is this a sign of progress, or proof of overconsumption’s preeminence? Should being frugal be a trend? Well, according to social media, it kind of is. The rapid trend cycle that has come to define...
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This company offers discount vouchers in exchange for clothing donations
Trashie, a US-based start-up, is aiming to reduce the amount of clothing that ends up in landfill each year. Through its initiative, those who donate their unwanted garments to the company will receive $30 back in the form of discounts and vouchers. Would you be more inclined to donate unwanted...
Is tackiness having a moment?
Judging by a few of the latest fashion trends, we appear to be in an era of unapologetic bad taste. Here’s why we should be celebrating the end of aesthetic and welcoming in tacky with open arms. When you hear ‘tacky’ what springs to mind? Is it the cheap nick-nacks...
Seasonal Affective Disorder exists in the summertime too
While many people struggle with depression during dark winter months, the long and hot days of summer bring about a similar struggle for many. As the planet heats up, psychologists warn extreme and prolonged heatwaves could see more people affected. Summertime Sadness isn’t just a song by Lana del Rey,...
Is California’s textile recycling bill a fashion revolution?
The legislation could mark a watershed moment for sustainability in fashion. But can it do enough to change things? California is on the verge of passing a groundbreaking bill that could reshape the fashion industry’s environmental footprint. The Textile Recycling Bill (or SB 707), is currently advancing through the...
Spanish footballer Hector Bellerín launches sustainable clothing line
Known for his delectable taste in fashion and advocacy for shopping sustainably, Real Betis footballer Hector Bellerín how now launched a clothing brand of his own. ‘Why are footballers no longer dressing like sh*t?’, asked Culted Magazine in a recent article. It’s a good question, as footballers haven’t had a...
Kourtney Kardashian’s ‘Lemme’ launches an appetite suppressant
The eldest Kardashian sister launched her wellness gummy brand back in 2022, promising better sleep, less bloating, and a yummy-tasting hoo-ha. Its latest line of gummies now promise to regulate blood sugar and tackle our desire to (gasp!) have a snack. Want to chill? Want to sleep? Want to debloat? Kourtney Kardashian’s got you – or does she? The wellness-obsessed Kardashian sister launched her aesthetically-pleasing supplement brand back in 2022 and...
Berlin Fashion Week heightens its sustainability requirements
Following steps taken by Copenhagen Fashion Week, the event taking place in Berlin will require its designers to meet new environmentally conscious targets. In attempts to repair the fashion industry’s poor environmental reputation, numerous fashion weeks across Europe are heightening their sustainability requirements for brands and designers. Back in April, Copenhagen announced it would be banning exotic animal skins and feathers from its runways, just two years after it decided...
Dior comes under fire for labour conditions
A recent investigation into factories in Italy found the luxury brand guilty of exploiting contractors. Like most luxury fashion brands, Dior is renowned for their elegance and meticulous craftsmanship. The company has long prided themselves on the savoir faire required to make their products – particularly their handbags, widely considered Dior’s most coveted pieces. A recent investigation by the Comando Carabinieri per la Tutela del Lavoro, however, has threatened to dismantle the...
Why are fast fashion brands scrapping free returns?
Pretty Little Thing is the latest fast fashion retailer to start charging customers who make returns. But is the decision down to concern for the planet, or profit? UK customers have been left disgruntled after popular online fashion retailer Pretty Little Thing (PLT) announced it was scrapping free returns. Consumers will now be charged £1.99 to return clothes, an amount that will be deducted from their refund. For a generation accustomed...
