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What is β€˜underconsumption core’ and is it a positive trend?

What is β€˜underconsumption core’ and is it a positive trend?

The latest internet micro trend sees young people celebrating a life of minimalist spending habits. But is this a sign of progress, or proof of overconsumption’s preeminence?  Should being frugal be a trend? Well, according to social media, it kind of is. The rapid trend cycle that has come to define the last decade has seen everything from β€˜blokette-core’ to β€˜brat-core’ dominating our cultural zeitgeist. But the latest obsession amongst young...

By Brighton, UK
This company offers discount vouchers in exchange for clothing donations

This company offers discount vouchers in exchange for clothing donations

Trashie, a US-based start-up, is aiming to reduce the amount of clothing that ends up in landfill each year. Through its initiative, those who donate their unwanted garments to the company will receive $30 back in the form of discounts and vouchers.  Would you be more inclined to donate unwanted clothing if you received something in exchange? With the cost-of-living crisis continuing to rage on globally, I’d argue most people...

By London, UK
Is tackiness having a moment?

Is tackiness having a moment?

Judging by a few of the latest fashion trends, we appear to be in an era of unapologetic bad taste. Here’s why we should be celebrating the end of aesthetic and welcoming in tacky with open arms. When you hear β€˜tacky’ what springs to mind? Is it the cheap nick-nacks you buy from Shein after seeing them on TikTok? Is it wearing white to a wedding? Is it those β€˜I...

By London, UK
Seasonal Affective Disorder exists in the summertime too

Seasonal Affective Disorder exists in the summertime too

While many people struggle with depression during dark winter months, the long and hot days of summer bring about a similar struggle for many. As the planet heats up, psychologists warn extreme and prolonged heatwaves could see more people affected. Summertime Sadness isn’t just a song by Lana del Rey, it’s a genuine condition. The clinical terminology for this is Seasonal Affective Disorder (SAD), characterized by an onset of depression...

By London, UK