We need to talk about ‘Almond Mums’
How the fascination with our mothers’ diets has permeated social media and changed the way we think about food. There are few social trends as pervasive as the ‘almond mum’. She’s slim, she’s usually wearing yoga leggings, she shops at Whole Foods. And according to the thousands of videos featuring...
Current in Style
Exploring the complexities of ‘the lipstick effect’
Are we buying things because they help us to express ourselves, or because we believe we deserve a little treat for dealing with the demands of capitalism – or both? A little while ago Thred’s brilliant Jessica Byrne wrote about the long-term financial ramifications of ‘little treat’ culture. This...
What are the hidden meanings of First Ladies’ inaugural outfits?
In light of US President Trump’s recent inauguration, let’s review the history of First Ladies inaugurations outfits and what they really foreshadowed about their partners’ presidencies. Between seventy-three and seventy-nine days after a presidential election a president-elect takes the presidential oath of office, otherwise known as their inauguration. This is a...
The sauna is replacing the club
Gen-Z are turning to communal saunas in place of nights out. But what’s the appeal of these steamy hang-outs? Take a look at London’s social scene, and you’ll quickly realise that the nightclub is under threat. Well, the nightclub’s reign as an epicenter of youthful connection and sweaty camaraderie, anyway. It...
Is patriarchy to blame for steadily rising male suicide rates?
Men continue to experience disproportionately higher rates of suicide, homelessness, and addiction. When will we finally admit that patriarchy is just as damaging to men as it is to women? Every International Women’s Day (8th March), Twitter is harangued by angry men asking, “and when is International Men’s...
How to manage seasonal affective disorders
The term seasonal depression is on the rise in social media, but what is seasonal depression? What can we do to manage our winter blues and summer sadness? Seasonal affective disorder or SAD is a type of mental health challenge similar to depression. The chief difference is it...
Opinion – social media is stifling our style and individuality
We now live in a time where the term ‘microtrend’ doesn’t suffice to describe the short lifespan of social media trends. ‘New year, new us’ right? And with that, new conversations online about how we’ll improve our unique style and find our identities this year. But are we truly trying to find ourselves? The rise of social media has had a profound impact on people and their individuality, raising concerns about the...
Why we should be redirecting our gaze towards male bodies
There’s a distinct lack of body positivity discourse for male, masc, and non-binary bodies. We need to challenge the attitude that views a specific type of body as more beautiful than another and start to praise all kinds of peaches. Scrolling on social media, I come across a before and after photo, taken a year apart, of a young woman at the gym. She’s about my age and the...
Levi’s net-zero action plan gets scientists’ seal of approval
In efforts to cut company emissions and pollution by 2050, the denim brand Levi Strauss & Co. has announced its new climate transition plan detailing its road to net-zero. It’s no secret that the fashion industry is now one of the world’s most unsustainable, with textile waste, pollution, and greenwashing all being unfortunately common practices. Consumers have become more conscious of how their environmental impact is impacted by their shopping choices,...
Indigenous craft is still being co-opted by the fashion industry
Actor Lily Gladstone has called out Valentino, the latest brand to copy Indigenous designers. Protecting these cultural crafts from the capitalist machine is a longstanding – and often exhausting – battle. By now, it’s a familiar cycle: a fashion house unveils its latest collection, the press fawns, social media unearths its problematic roots, and the brand issues a half-hearted statement about inspiration versus appropriation. This week, it was Valentino’s turn under the microscope,...
