What does Vogue’s new editorial lead mean for the brand?
Chloe Malle has been named editorial lead of American Vogue. The self-confessed ‘nepo baby’ marks a new chapter for a former fashion mecca that seems to have lost its way. Anna Wintour stepped back from American Vogue in July of this year, signalling a seismic shift for the editorial powerhouse...
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The internet wants to convince you that you’re unwell
Thanks to health conscious Gen Z and their elder Millennial comrades, the wellness industry is booming like never before. But could this obsessive fixation on optimizing our health be making us sick in the long run? I recently came across a video by an fitness creator that left me pretty...
Rare Beauty and the importance of accessible packaging
The makeup brand has launched a new fragrance with disabled consumers in mind. It raises important questions around a lack of inclusivity in one of the world’s most popular industries. Selena Gomez has done a lot of things. She’s been a successful actor, then pop star, and now beauty mogul...
Is it possible to detach from your phone?
The growing dependency on tech is driving us apart. But there are ways to prevent being swallowed by your phone. ‘84% of Americans say they are online either several times a day or ‘almost constantly,’ writes Christina Caron. I must amidst I didn’t even bat an eyelid at that...
Is our obsession with the gym making us boring?
Wellness culture has turned exercise into a personality, as young people trade in joy, spontaneity, and a social life for punishing self-optimisation. We’re living through a fitness fever dream. Scroll any social feed and you’ll see it: a never-ending carousel of cold plunges and step counts. For many young people,...
Ultra-processed foods sabotage weight loss on even ‘healthy’ diets
When ready meals nick scraps of time, they may also rob us of fat‑loss – according to a groundbreaking new study, at least. The other evening I found myself perched on my kitchen floor, surrounded by grated parmesan, a pot of burnt chickpeas, and more dishes than I care to admit. I’d...
What is the Japanese walking trend?
Health experts are torn on this popular wellness routine. But is it worth the hype? Self-optimisation might be the biggest trend of 2025. Whether it’s journaling, cutting down on screen time, or feeding your gut, everyone is obsessed with their wellbeing. This fixation is at times – ironically – unhealthy. If fad diets were the rage in the ‘90s, then fad wellness routines are their post-millenium counterpart. But as an unprecedented...
The paradox of vintage fashion hauls
Gen Z may have an affinity for second-hand clothing, but that won’t change their longstanding love of overconsumption. When I was growing up in rural England, second-hand shopping meant reluctantly traipsing around a charity shop with my mum and hoping nobody from school spotted me. The clothes smelt like damp and usually had more than one dubious stain. Needless to say, it wasn’t the height of fashion. Things started to change...
How science is changing plastic surgery of the future
Cosmetic enhancements led by AI and advancements in stem cell research are about to transform how we think about plastic surgery, deal with the healing process, and feel about ageing forever. In 2025, it’s not uncommon to hear someone say they’re considering getting cosmetic tweakments or aesthetic procedures like Botox, filler, and even facelifts. People are also considering these enhancements at younger ages than ever before. Social media has played a...
The paradox of vintage fashion hauls
Gen Z may have an affinity for second-hand clothing, but that won’t change their longstanding love of overconsumption. When I was growing up in rural England, second-hand shopping meant reluctantly traipsing around a charity shop with my mum and hoping nobody from school spotted me. The clothes smelt like damp and usually had more than one dubious stain. Needless to say, it wasn’t the height of fashion. Things started to change...





















