How Gen Z has forced the luxury beauty industry to change
The beauty market is growing and transforming thanks to Gen Z’s unique influence and new spending power. This generation is now overtaking its older counterparts as consumers of luxury beauty, skincare, and hair care products. The luxury beauty industry has witnessed an unprecedented surge in value, with iconic brands...
Current in Style
Are celebrities finally being transparent about cosmetic procedures?
Ariana Grande has just joined Kylie Jenner in opening up about the work she’s had done to alter her appearance. This poses the question: are we in a new era of A-lister authenticity? As social media continues to wreak havoc on our self-esteem, it can be immensely frustrating to recognise...
Why Pinterest is booming among Gen Z
The platform just saw its best user growth in two years, with young people leading the charge. This is due to recently introduced shoppable content, which has transformed the social media site into a go-to fashion destination for the style-obsessed demographic. According to Pinterest’s CEO, the platform – designed to...
Is fashion’s problem overproduction or overconsumption?
Fashion sustainability guidelines constantly tell consumers to reduce their shopping habits in order to minimise their environmental impact. But should there be a legal limit on how many items fashion companies can produce? Those with an interest in sustainable fashion are probably tired of hearing that they should be reducing...
Understanding the rise of wellness tourism
Wellness tourism is more than just a trend, embodying a comprehensive approach to well-being that is fuelled by growing science, transforming cultural ideologies, social media content, and higher incomes. In recent times, society has had a notably higher interest in optimizing personal health and well-being. This trend is closely linked...
Why celebrity stylists are unionising
For decades, strict labour laws in the US have hindered unionising efforts in creative industries like fashion. Thanks to the knock-on effects of the Hollywood strikes, however, – where workers are standing up against low wages and poor working conditions – the tide appears to be turning. In July,...
How the Global South is confronting the textile waste crisis
Every year, millions of tons of unwanted garments are shipped around the world as part of the second hand clothing trade, ending up on landfill sites in Ghana, Pakistan, and Chile. In an effort to mitigate this pollution problem, entrepreneurs from these countries are getting creative. The planet is, quite literally, drowning in clothes. Though recycling programmes have existed for decades now, of the 100 billion garments bought annually, 92...
Study reveals period products aren’t as absorbent as advertised
For the first time ever, researchers have tested the absorption of pads and tampons using actual human blood instead of water or saline solution. As it turns out, many of them are mislabelled according to their capacity for preventing leaks. It’s inherently clear that women find it much harder than men to have their bodies understood within the medical sphere. Continually dismissed by male and female physicians (I...
Is social media causing us to self-diagnose?
A recent poll conducted by the tech-driven healthcare company Tebra has found that 30 percent of Gen Z participants had diagnosed themselves with a mental health problem based on information they’d gathered on social media. Although silly Vine-like videos still pop up on Instagram Reels and TikTok feeds from time to time, the growing conversation about mental health and a wider interest in overall well-being has ushered a new genre...
What you need to know about the SHEIN lawsuits
The ultra fast fashion retailer’s copyright usage, labour practices, and competitive behaviour have come under fire in recent months, threatening to hinder its plans for a takeover of the US market. The linchpin of inexpensive, mass-produced goods with prices even eye-wateringly lower than PrettyLittleThing on Black Friday, SHEIN’s ubiquity – most notably on social media – has catapulted the Chinese conglomerate to cult status among trend-enthusiasts across the globe. Giving ASOS a...
