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The latest TikTok trend points to Gen Z’s obsession with anti-ageing

The latest TikTok trend points to Gen Z’s obsession with anti-ageing

With more social media users buying into the idea that perceived flaws must be dealt with before they’ve even begun, young people have turned their attention to a new product which promises to offset any future lip creases: a straw designed to prevent wrinkles. It’s no secret that Gen Z is obsessed with anti-ageing. Earlier this year, a 14-year-old went viral on TikTok for sharing a multi-step skincare routine with the...

By London, UK
Boohoo under fire for breaking promises on ethical overhaul

Boohoo under fire for breaking promises on ethical overhaul

Following shocking revelations of malpractice at clothing factories owned by the fast fashion giant in 2020, it pledged to reform its operations and launched its ‘Agenda for Change’ programme. A new undercover investigation has found evidence that this was nothing but smoke and mirrors. In 2020, Boohoo, the online retailer at the helm of popular trend-driven fast fashion brands like Nasty Gal and PLT, lost almost £2 billion in...

By London, UK
London-based agency launches sustainably made edge styler

London-based agency launches sustainably made edge styler

The beauty industry has become notorious for its single-use plastic problem, but one UK design agency is looking to change that with its reusable edge styling brush designed specifically for Black hair textures. A renowned London-based design agency, Blond, has just launched the Edge Slick – an innovative hair styling tool that marries form and function with sustainability. The beauty industry has become notorious for its contributions to single-use plastic waste....

By London, UK
Beauty brands brace for incoming sustainable packaging regulations

Beauty brands brace for incoming sustainable packaging regulations

As we inch closer to 2024, significant changes to packaging regulations are on the horizon for both the EU and the United Kingdom. Beauty and cosmetic companies will need to pay close attention. For too long, eco-conscious skincare lovers have felt a pang of guilt when throwing out empty plastic bottles once they’ve reached the end of their favourite products. Their guilt isn’t unfounded either, as 95 percent of all cosmetic...

By London, UK