What is a ‘swag gap?’
TikTok’s latest colloquial term ‘swag gap’ refers to couples or partners who have an obvious difference in aesthetic and style choices. Could you be part of a ‘swag gap’ couple? TikTok has graced us with another new slang term, this time focusing on couples and their outfit choices. Yes,...
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What does Vogue’s new editorial lead mean for the brand?
Chloe Malle has been named editorial lead of American Vogue. The self-confessed ‘nepo baby’ marks a new chapter for a former fashion mecca that seems to have lost its way. Anna Wintour stepped back from American Vogue in July of this year, signalling a seismic shift for the editorial powerhouse...
Adidas enjoys boost in profits thanks to retro craze
German sportswear company Adidas took home $692 million USD in the first quarter of this year, beating original predictions. It is largely due to strong demand for its ‘classic’ shoe range. Adidas surpasses expectations with its first quarterly financial report, jumping up in profits by 82%. The company earned...
Are young people really more vain than older generations?
Several older journalists have been making the argument this week that Gen Z are vainer than their parents were at a similar age, but can you blame them? In an era of constant external pressures and smartphone cameras, the demand to be appealing has never been more overwhelming. Another...
Millie Bobby Brown pushes back against overly-critical press
The Stranger Things star Millie Bobby Brown has responded to media criticism of her appearance, rightfully likening her treatment to bullying. Millie Bobby Brown has clapped back at recent articles and stories discussing her appearance, describing it as not journalism but ‘bullying’ instead. She has been doing the rounds over...
LFW ban on exotic animal skins criticised by experts
Scientists from one of the world’s leading conservation bodies have condemned London Fashion Week’s decision, warning that it’s ill-informed and that exotic animal skins are often far more sustainable than alternatives such as leather and synthetic materials. Amid continued protests against the use of exotic skins (think snake, crocodile, and...
Digital clothing tags pose a solution to fashion’s sustainability crisis
Garment care labels could soon be a thing of the past as some environmentally conscious brands and retailers pivot to using QR codes for better supply chain transparency. Unless you have the patience of a Buddhist monk, then chances are you’ve cut (or more likely torn off in a moment of immense frustration) all the tags off your clothes. Scratchy and irritation-inducing, garment care labels seem pointless, as though they...
Tesco is introducing a ‘product passport’ for its clothing
The high street giant is taking steps to ‘boost supply chain transparency with new sustainability rules’. According to reports, British supermarket Tesco is introducing digital ‘passports’ for all of its clothing products. With a simple scan of a QR code printed on each item, users can access detailed information about a product’s materials, manufacturing process, and - most importantly - environmental impact. The initiative arrives as the EU prepares to...
Shein reveals child labour cases at suppliers
Fast fashion giant, Shein, reports that it found two cases of child labour in their suppliers last year. Fast fashion is already a hot topic of controversy, with it being a massive contributor to unnecessary trends and having immense climate impacts. The industry has the second-biggest consumer of water. Concerns of fast fashion exceed its poor climate contribution, however. A complex yet massive question is whether fast fashion is ethical...
Blind Gen Z activist makes history at Copenhagen Fashion Week
Lucy Edwards made history as the first blind model to walk the runway at Copenhagen Fashion Week, spotlighting inclusivity in the fashion industry. When Lucy Edwards – a 24-year-old media presenter and blindness activist – stepped onto the runway at Copenhagen Fashion Week, everyone in attendance took notice. Accompanied by her guide dog and dressed in a cream co-ord from Irish designer Sinéad O’Dwyer’s Spring/Summer 2025 collection, Lucy made history...
