The Body Shop launches new global refill stations
Already a pioneer of environmental activism within the personal care industry, The Body Shop is now rolling out in-store refill services to 400 locations worldwide. According to awareness campaign Zero Waste Week, over 120 billion units of packaging is produced by the cosmetics industry every year, most of which sadly...
Current in Industry
Will beauty take an improved stand against anti-Asian violence?
In light of the horrific mass shooting in America last week, brand founders are calling on their industry to better support the AAPI community. According to Global Citizen, at least 3,800 hate crimes against Asian Americans have been reported during the Covid-19 pandemic. Amid this violence, which activists attribute to rising...
Fast homeware: the next big unsustainable shopping trend
Though we’re well-aware of the dangers of fast fashion, our newfound obsession with interiors is looking to be just as damaging for the environment. It isn’t anything new to say that the world of interiors is booming. Particularly amid a pandemic that’s given us a heightened sense of ‘nesting,’...
Hermès is trialling fungi-derived leather alternatives
‘Innovation in the making,’ the leather-goods powerhouse is breaking away from tradition and experimenting with a lab-grown substitute to the unsustainable material. Big news in the luxury arena: high fashion that’s suitable for vegans. Yep, you heard that right, the designer side of the industry is starting to make some...
Is fashion doing enough to be disability-inclusive?
Though a variety of brands are exploring more adaptive clothing, disability continues to see a lack of representation in the fashion industry. Regardless of the positive and progressive changes the fashion industry has been making lately in terms of diversity, sustainability, and inclusion, there are still people who continue...
Could Brexit push British fashion past breaking point?
Already facing the negative repercussions of a pandemic, British fashion designers, manufacturers, and retailers are concerned that the new Brexit deal will only exacerbate the situation. Fashion in the time of a global virus outbreak is definitely an unusual business. Over the last year we’ve witnessed the industry experience huge...
How Amazon and TikTok are leading the digital clothing takeover
Between Amazon’s fashion ambitions and TikTok exploring new e-commerce features to monetise viral content, style-focused consumer buying habits continue to go digital. It’s no secret that Covid-19 has changed the face of online shopping for good. Accelerating a shift towards a more digital world, the pandemic has triggered a wave of new buying habits likely to have long-lasting effects. According to a recent survey of over three thousand consumers in nine...
Will fashion begin to recycle clothing the same way it does trends?
2020 was a year of reckoning for the industry, which is now expected to continue making significant shifts towards more sustainable practices and generating less waste. The world is drowning in clothes. Though recycling programmes have existed for decades now, with little means of recycling jeans or dresses, of the 100 billion garments bought annually, 92 million tonnes of them get thrown out. By just 2030, that figure is expected...
How TikTok became fashion’s social media linchpin
A competitive force to Instagram, which has long been fashion's de facto social media platform, TikTok's users have built a zeitgeist of acceptance as clashing sub-cultures and aesthetics co-exist in an extraordinary mixture of conversation, exchange, and adaptation. Ah, TikTok. The short-form video-sharing platform that’s been absolutely dominating the teen market over the last two years and social media’s answer to shortened attention spans and technology’s ever-increasing development. Let’s put things...
Inside Superdry’s ambitious sustainability strategy
Superdry's co-founder, Julian Dunkerton, has high hopes that the clothing company will become 'the most sustainable listed global fashion brand on the planet' by 2030. Despite the unavoidable loss of sales suffered by the majority of fashion retailers amid the Covid-19 crisis, Superdry’s co-founder, Julian Dunkerton, is resolute in his belief that (barring an absolute disaster), the UK-based label’s new strategy will set it up for long-term success. With sustainability credentials...
