Will fashion embrace antiviral fabrics?
A leading Italian luxury manufacturer has developed an antiviral fabric with the potential to protect wearers from Covid-19. Albini Group is the Italian luxury manufacturer striving to prove that clothing can indeed protect you from Covid-19. Best known for supplying dress shirt fabric to major companies including Prada, Armani, and...
Current in Fashion + Beauty
For better or for worse, how is fashion changing in the digital age?
From innovative 3D-printed designs, to a complete shift in marketing techniques, we take a look at how fashion is changing in the digital age – for better or for worse. As in all sectors, technology is revolutionising how businesses operate. Embracing artificial intelligence, data analytics, digital manufacturing, and so on,...
Fashion’s toxic hype obsession: will it be rethought in the post-Coronavirus rebuild?
Bringing fashion to a standstill, the pandemic is posing one question: with global consumerism in crisis for the time being, will the industry be forced into a sustainable future? As an industry reliant on constantly updating lines, styles, and trends offered up every single season, fashion has always been...
Black-owned fashion and beauty brands to support now, and always
If you're currently looking for a way to effect change, redirecting your economic resources and supporting black-owned beauty businesses is a great place to start. The pressing question ‘how can I help?’ is one that’s been dominating social media lately. As protests calling for an end to police brutality and...
Jewellery brands unite to support young, black designers
'For Future Reference': the jewellery brand development agency that just launched a scholarship fund to better diversify the industry. While local governments as well as big and small businesses continue to work on issues of equality and systemic racism, within the world of jewellery, numerous efforts are being made to...
Fashion celebrates 50 years of Pride
There might not be a parade this year, but that hasn't stopped fashion from celebrating the LGBTQIA+ community. Although the pandemic has brought an end to mass gatherings for the time being, the world still found ways to support the LGBTQIA+ community on what would have been 2020’s Pride weekend....
Allbirds and Adidas to launch ‘the world’s most sustainable shoe’
Eco-shoe company Allbirds and international sports brand Adidas have teamed up to reduce the industry's carbon footprint. One startup, and one behemoth, Allbirds and Adidas have embarked upon a unique collaboration to develop a sustainable, high-performance, low-impact running sneaker. In a joint project, the footwear competitors have made it their mission to create a pair of athletic shoes with little-to-no carbon footprint by 2021. The concept, which has been in...
The app on a mission to change shopping for good
A new artificial intelligence-powered app called The Yes is set to drastically change the way consumers shop by building a virtual store around the individual needs of each user. Yesterday, after a year of teasing the launch of their new startup, e-commerce veteran Julie Bornstein and her technical co-founder, Amit Aggarwal, finally launched The Yes, an exciting new shopping platform they’ve been quietly building for 18...
The ‘new age’ of spiritual luxury fashion
While the world spins out of control, fashion designers have begun looking to New Age practices for some much-needed healing. ‘A lot of time we put our faith in material things, but those things won’t heal us,’ evangelised the choir leader at the last of Kanye West’s infamous Sunday Services before the pandemic began. ‘We love Jesus Christ more than an expensive outfit,’ he added. Over the past decade, New...
‘Plastic-free’ considered most essential factor when buying beauty products
According to a new survey, consumers are more concerned over whether or not beauty products are plastic-free than vegan, natural, or ethical. Here's a list of Thred's favourite conscious cosmetics brands and what they're doing to reduce the industry's environmental impact. It’s well known that the booming $500 billion a year global personal care industry relies on plastic. And, despite the eco-movement that has since sprung up to combat this,...
