Gen Z is hitting the gym to regain some semblance of control
Whether it’s running clubs, gym memberships, or simply going outside for a walk, Gen Z are flocking to regular exercise regimes and healthy dieting. This pivot away from excess and booze could be a yearning for control and personal achievement in a world reluctant to provide opportunities for either. Do...
Current in The Gen Zer
How do Gen Z really feel about the unstoppable rise of AI?
AI is now everywhere, with ChatGPT boasting over 800 million weekly active users. It is disrupting our creative processes, speeding up productivity and causing controversy the world over. Given that young people are set to inherit this changing work environment, how do they feel about it all? No matter...
Gen Z is done with legacy media
Research shows that Gen Z is avoiding traditional news due to an innate scepticism for the institutions delivering it. They also see the constant stream of negative content as being at loggerheads with a need to maintain good mental health. Legacy media is panicking, and rightly so. Blissful ignorance or...
How deep is the Gen Z manosphere rabbit hole?
The hit Netflix series ‘Adolescence’ highlights the dangers that can arise when social media use goes unchecked. It has sparked conversation and inspired politicians to start a dialogue, but does the show explore the realities of this uniquely Gen Z phenomena in enough detail? We’re sure that you’ve seen...
Gen Z are changing the way we think about charity
New studies show that those under the age of 28 are almost twice as charitable as Gen X and Baby Boomers, despite having significantly less disposable income. With traditional outlets like Comic Relief seeing a nosedive in viewership, Gen Z are seemingly transforming the way they give back. Plus,...
Why brands must become ‘lighthouses’ for Gen Z skillsets
As the gig economy, hybrid working and entrepreneurship continue to surge in popularity with Gen Zers and students, brands will need to fill the gap that education is failing to address if they want to ensure long-term loyalty. Plus, the second-hand clothing market is set to grow and new...
Gen Z and the masterful art of ‘taskmasking’
Welcome to the latest edition of The Gen Zer. This week, we’re looking at the apparent rise of ‘taskmasking’ in the work place and its ramifications for the hybrid office lifestyle. Plus, young people are using AI in schools to help them with coursework and the nuances of the LGBTQ+ community continue to be ignored in research and surveys. When the intensity of the pandemic first began to subside...
Gen Z still love music… despite everything
even if it costs an arm and a leg Well…it’s finally happened. The Glastonbury Festival lineup has (mostly) been announced this week, with The 1975, Neil Young and Olivia Rodrigo headlining across three days. Other big names are set to attend including Charli XCX, Doechii, Jorja Smith, Loyle Carner, Denzel Curry, and Blossoms, among many others. With the nearly-complete listing now publicly available, the inevitable barrage of criticism from middle-aged folks...
Gen Z loves lowercase type
and it's causing a fiery debate Welcome to the latest edition of The Gen Zer. This week, we discuss the rising use of lowercase type in professional and educational settings. We also take a look at location tracking, run clubs, gun violence, and more . . . Growing up, my friends and I would always ask ‘are you mad?’ whenever one of us had added a period to the end of a...
When do marketing campaigns cross a line?
Welcome to the latest edition of The Gen Zer. This week, we consider whether brands are overstepping the line in an attempt to resonate with younger audiences. Plus, we look at young people’s eating habits, their confusing sex lives, and dissatisfaction amongst NHS workers in the UK. Earlier this month, IKEA Canada launched a bizarre new marketing campaign that surprised customers with a DM message late at night. The text...
