How Spotify are winning with Gen Z
daylists & immaculate vibes. Welcome to the latest edition of The Gen Zer. This week, we take a deep dive into the world of Daylists, Blends and the annual Wrapped as we look at how Spotify is winning with young users. We also cover some big changes to young users’ Instagram...
Current in The Gen Zer
deep dives + flashing lights
a twist on the usual Hello pumpkin! I don’t know about you, but I can hardly believe it’s newsletter day again. September – everybody’s favourite month – is flying by. Lucky for us, there’s a bunch of juicy snippets to serve up in this newsletter, which will be a little different content-wise...
Vinyls, CDs and… cassettes?: Why Gen Z is bringing back analogue music
an analogue renaissance. Welcome to the latest edition of The Gen Zer. This week, we take a dive into the world of analogue music and look at why Gen Z are splashing on CDs, vinyls and cassettes. We also discuss the rise of social searching, the plight of iPad kids, and...
The nolo generation: why are Gen Z ‘sober curious’?
from yolo to nolo, plus finding love in the supermarket & WFH Fridays. Welcome to the latest edition of The Gen Zer. This week, we take a look at the increasing demand (and supply) for no- and low-alcohol drinks. We also take a look at why TikTok has got Gen Zers...
Gen Z in the workplace
brat summer walks demurely into an office. Welcome to the latest edition of The Gen Zer. This week, we take a look at Gen Z in the workforce, from why we’re taking more sick days to whether we actually prefer remote working. We also discuss a win for Gen Z activists...
Gen Zers are causing a boom in… romance
Gen Z love love Welcome to the latest edition of The Gen Zer. This week, we take a look at the world of romance and why the market for it has been exploding over the past few years, moving from the fringes to more and more places in mainstream culture. We...
Gen Z is healthy and boring
are the kids having fun? Welcome to the latest edition of The Gen Zer. This week, we discuss health, fun and phone-use amongst young people. We also take a look at doom spending, PowerPoint parties, and more . . . Okay, I’ll admit — I wasn’t being entirely serious in the title. Like any generation, us Gen Zers are a mixed bag, and a move towards healthier lifestyles doesn’t necessarily mean young people are...
How Miu Miu are winning with Gen Z
it girls, lit girls & emma chamberlain Welcome to the latest edition of The Gen Zer. This week, we discuss the fashion brand’s winning relationship with Gen Z, as well as self-compassion amongst young people, our attitude to car culture, and more . . . Prada’s little sister has been cashing in on the trends before they even happen. Miu Miu, which was founded in 1993 by Miuccia Prada as an offshoot...
What do Gen Zers think of Kamala Harris?
From Swifties to Brat Summer and the latest polling Welcome to the latest edition of The Gen Zer. This week, we discuss Gen Z’s views on the upcoming US election. We also take a look at ‘underconsumption core’, Gen Z’s dislike for overhyped sightseeing, and more . . . No generation is a monolith, and within any age bracket there will be a full spread of views, but as always there are...
Can book clubs help solve Gen Z loneliness?
Welcome to the latest edition of The Gen Zer. This week, we discuss literary culture, book clubs, and whether they’re helping to connect Gen Zers in a disconnected world. We also take a look at how social media is getting Zers to budget, the generation’s love of labels (hot rodent men, anyone?) and more . . . Can book culture cure loneliness? I recently came across an initiative that’s been set up...
