The nolo generation: why are Gen Z ‘sober curious’?
from yolo to nolo, plus finding love in the supermarket & WFH Fridays. Welcome to the latest edition of The Gen Zer. This week, we take a look at the increasing demand (and supply) for no- and low-alcohol drinks. We also take a look at why TikTok has got Gen Zers...
Current in The Gen Zer
Gen Z in the workplace
brat summer walks demurely into an office. Welcome to the latest edition of The Gen Zer. This week, we take a look at Gen Z in the workforce, from why we’re taking more sick days to whether we actually prefer remote working. We also discuss a win for Gen Z activists...
Gen Zers are causing a boom in… romance
Gen Z love love Welcome to the latest edition of The Gen Zer. This week, we take a look at the world of romance and why the market for it has been exploding over the past few years, moving from the fringes to more and more places in mainstream culture. We...
Gen Z is healthy and boring
are the kids having fun? Welcome to the latest edition of The Gen Zer. This week, we discuss health, fun and phone-use amongst young people. We also take a look at doom spending, PowerPoint parties, and more . . . Okay, I’ll admit — I wasn’t being entirely serious in the title....
How Miu Miu are winning with Gen Z
it girls, lit girls & emma chamberlain Welcome to the latest edition of The Gen Zer. This week, we discuss the fashion brand’s winning relationship with Gen Z, as well as self-compassion amongst young people, our attitude to car culture, and more . . . Prada’s little sister has been cashing in...
What do Gen Zers think of Kamala Harris?
From Swifties to Brat Summer and the latest polling Welcome to the latest edition of The Gen Zer. This week, we discuss Gen Z’s views on the upcoming US election. We also take a look at ‘underconsumption core’, Gen Z’s dislike for overhyped sightseeing, and more . . . No generation is...
Can book clubs help solve Gen Z loneliness?
Welcome to the latest edition of The Gen Zer. This week, we discuss literary culture, book clubs, and whether they’re helping to connect Gen Zers in a disconnected world. We also take a look at how social media is getting Zers to budget, the generation’s love of labels (hot rodent men, anyone?) and more . . . Can book culture cure loneliness? I recently came across an initiative that’s been set up...
Facebook wants to be cool again
Will Gen Z fall back in love with Facebook? Well . . . Welcome to the latest edition of The Gen Zer. This week, we discuss Facebook’s attempts to rebrand itself with the younger generations and take a look at Gen Z’s financial optimism, the need for third places, and the rise of ‘mid,’ ‘glazed,’ and more. Remember when Mark Zuckerberg wore a chain and everyone lost their minds? Facebook is now attempting...
How did Gen Z vote in last week’s General Election?
the ‘genny lec’ brings change and ten Gen Z MPs Welcome to the latest edition of The Gen Zer. This week, we discuss the UK’s General Election through a Gen Z lens. We also cover a new use for the Notes app, battles between social media giants, and the seemingly inevitable rise of country . . . How did Gen Z vote? There are roughly 12.7 million Gen Zers in the UK, two...
Do Gen Zers care about the truth online?
On our Gen Z insights column, we discuss a recent study by Google and take a look at the rental crisis, brat summer, Gen Z-led protests in Kenya and more. Do Gen Zers care about the truth? A newly released study by some of the folks at Google found that Gen Zers spend most of their time online unconcerned with the truth, because they are simply looking to pass the time. The...
