Everything is a membership now
cool clubs and malty memberships Welcome to the latest edition of The Gen Zer. This week, we take a look at Tom Holland’s new NoLo beer brand and discuss why every brand seems to have a membership programme at the moment. We also discuss trouble at some American universities, disturbing insights...
Current in The Gen Zer
Does Gen Z smell better?
Gen Z are changing the fragrance industry Welcome to the latest edition of The Gen Zer. This week we discuss how Gen Z are changing the fragrance industry. (Smells like teen spirit, anyone?) We also take a look at how bars are trying to entice Gen Z out, a few things...
Gen Z loves a podcast
behind the podcast craze. Welcome to the latest edition of The Gen Zer. This week we dive into Gen Z’s love for a good podcast. We also cover health advice on TikTok, an unlikely Gen Z hero, and more . . . If you haven’t been hiding under a rock for the...
Why is everything a vibe trend now?
it’s a tomato girl brat-but-very-demure glazed donut season y'all. Welcome to the latest edition of The Gen Zer. This week we take a look at the “vibe trends” that are seemingly everywhere at the moment. We also take a look at how celebs are boosting voter registration, controversy around the thumbs...
Dopamine Autumn
What’s trending this autumn? Welcome to the latest edition of The Gen Zer. This week, we take a look at Dopamine Autumn and the various trends that have been emerging recently, from YouTube’s New Wave to ‘dopamine menus’ on TikTok. Read on for more :) My colleague Sofia recently
How Spotify are winning with Gen Z
daylists & immaculate vibes. Welcome to the latest edition of The Gen Zer. This week, we take a deep dive into the world of Daylists, Blends and the annual Wrapped as we look at how Spotify is winning with young users. We also cover some big changes to young users’ Instagram...
deep dives + flashing lights
a twist on the usual Hello pumpkin! I don’t know about you, but I can hardly believe it’s newsletter day again. September – everybody’s favourite month – is flying by. Lucky for us, there’s a bunch of juicy snippets to serve up in this newsletter, which will be a little different content-wise from previous editions. We’ll explore a couple excellent Substacks, some exciting developments taking place in European cities, and galleries containing captivating...
Vinyls, CDs and… cassettes?: Why Gen Z is bringing back analogue music
an analogue renaissance. Welcome to the latest edition of The Gen Zer. This week, we take a dive into the world of analogue music and look at why Gen Z are splashing on CDs, vinyls and cassettes. We also discuss the rise of social searching, the plight of iPad kids, and why Gen Z need their own Delia. Read on for more . . . It’s been a few years since Millennials...
The nolo generation: why are Gen Z ‘sober curious’?
from yolo to nolo, plus finding love in the supermarket & WFH Fridays. Welcome to the latest edition of The Gen Zer. This week, we take a look at the increasing demand (and supply) for no- and low-alcohol drinks. We also take a look at why TikTok has got Gen Zers finding love in the supermarket and the love for WFH Fridays. Read on for more . . . If you were...
Gen Z in the workplace
brat summer walks demurely into an office. Welcome to the latest edition of The Gen Zer. This week, we take a look at Gen Z in the workforce, from why we’re taking more sick days to whether we actually prefer remote working. We also discuss a win for Gen Z activists in South Korea, how Abercrombie has won back young people, and the reasons behind the growing split between young men...
