Gen Z are turning to cosy games for self care
In our highly-competitive working world, Gen Z are increasingly turning to video games to escape and provide themselves with simple self care. The video game industry is the biggest entertainment sector in the world, far surpassing music and film. In fact, the industry employs over 333,000 people and is estimated...
Current in The Gen Zer
Why are dating apps struggling to connect with Gen Z?
The big dating apps like Tinder, Bumble and Hinge are trying to reinvent themselves in order to keep Gen Z audiences engaged. Why are young people ditching the apps? Nearly every Gen Zer has a story about dating apps, unless you’re one of the lucky few who’ve never had an...
Why are Gen Z embracing the Y2K nostalgia wave?
The thirst for 90s and Y2K fashion is seemingly never-ending, with Gen Z fully embracing the digital cosiness of yesterday’s tech and style. What is it about this era that attracts young people more than others? If you’re an older Gen Z like me, you probably remember some of the...
Explaining the great Gen Z booze renaissance
The latest surveys and economic reports suggest that Gen Z are returning to booze and buying drinks. What’s causing young people to increase their alcohol intake amidst all their health-conscious habits? New studies this week seem to suggest that Gen Z are back on the booze and buying alcohol significantly...
Gen Z is radically transforming the events space
Welcome to the latest edition of The Gen Zer. This week’s newsletter is an exploration of how the events sector is being transformed by a new generation with new and novel demands. From niche interests to activity-based meet ups, affordable alternatives and silent events… the scene may never be the...
How are Gen Z coping with climate anxiety?
With constant news coverage surrounding our hot summers and the collective failure to reach climate carbon targets, how are young people dealing with the uncertainty that surrounds their future? The climate crisis is back in the headlines this week. Experts now believe we have only two years left of our...
Why Gen Z gravitate toward niche social apps and communities
While young people use mainstream platforms like Instagram, Snapchat and TikTok, there is a growing appetite for smaller, niche communities. What’s drawing Gen Z to these smaller spaces? If you’re an older millennial, you’ll no doubt remember the days when Instagram, Twitter and Facebook first launched, promising novelty connections with friends and family. Since those early years, social media platforms have evolved into highly-addictive, complex, corporate spaces, where an increasing percentage...
Navigating the surprising religious boom of Gen Zers
Although the evidence is circumstantial and incomplete, many outlets have reported a rise in religious association from Gen Zers, especially young men. What’s causing the numbers to rise in both the UK and US and what could this mean for the future? For the last several decades, religious association and church attendance has been on the decline. As living standards increased and our priorities shifted further toward careers and independent success,...
Are Gen Z really that bad with money?
Many publications and experts seem to obsess over Gen Z spending habits, often claiming that young people are more interested in Netflix and Starbucks than they are housing deposits. Is it all just heated conjecture, or is there some truth to these allegations of financial incompetence? Financial struggle is a phenomena that most of us will be familiar with to some degree. While our economic backgrounds are often diverse and...
The Gen Z lawyers and students reforming big law firms
The rigid and overtly traditional business of law is subtly being reshaped by Gen Z lawyers and law students. Billable hours and a culture of overworking are ebbing away in many organisations, as work-life balance and an emphasis on personability come into play. The business of law is serious for a reason, but is there room to make the industry lighter and less reticent for workers and clients alike? Gen...
