Explaining the great Gen Z booze renaissance
The latest surveys and economic reports suggest that Gen Z are returning to booze and buying drinks. What’s causing young people to increase their alcohol intake amidst all their health-conscious habits? New studies this week seem to suggest that Gen Z are back on the booze and buying alcohol significantly...
Current in The Gen Zer
Gen Z is radically transforming the events space
Welcome to the latest edition of The Gen Zer. This week’s newsletter is an exploration of how the events sector is being transformed by a new generation with new and novel demands. From niche interests to activity-based meet ups, affordable alternatives and silent events… the scene may never be the...
How are Gen Z coping with climate anxiety?
With constant news coverage surrounding our hot summers and the collective failure to reach climate carbon targets, how are young people dealing with the uncertainty that surrounds their future? The climate crisis is back in the headlines this week. Experts now believe we have only two years left of our...
Why Gen Z gravitate toward niche social apps and communities
While young people use mainstream platforms like Instagram, Snapchat and TikTok, there is a growing appetite for smaller, niche communities. What’s drawing Gen Z to these smaller spaces? If you’re an older millennial, you’ll no doubt remember the days when Instagram, Twitter and Facebook first launched, promising novelty connections with...
Navigating the surprising religious boom of Gen Zers
Although the evidence is circumstantial and incomplete, many outlets have reported a rise in religious association from Gen Zers, especially young men. What’s causing the numbers to rise in both the UK and US and what could this mean for the future? For the last several decades, religious association and...
Are Gen Z really that bad with money?
Many publications and experts seem to obsess over Gen Z spending habits, often claiming that young people are more interested in Netflix and Starbucks than they are housing deposits. Is it all just heated conjecture, or is there some truth to these allegations of financial incompetence? Financial struggle is a...
The Gen Z lawyers and students reforming big law firms
The rigid and overtly traditional business of law is subtly being reshaped by Gen Z lawyers and law students. Billable hours and a culture of overworking are ebbing away in many organisations, as work-life balance and an emphasis on personability come into play. The business of law is serious for a reason, but is there room to make the industry lighter and less reticent for workers and clients alike? Gen...
Is the spirit of youth lost on Gen Z?
whatever happened to 'young, wild, and free'? I awoke to the sound of blaring fire alarms, a home invasion, and a construction crew digging up the pavement outside. Wiping sleep from my eyes, it turned out that the fire alarm was my bedside clock, the invasion was my roommate banging on my door to check for signs of life, and the pounding I heard was actually coming from inside my head. The...
Gen Z and the rise of ‘bed rotting’ escapism
More young people than ever are spending excessive amounts of time in bed on their phones. It’s become known as ‘bed rotting’ and is a uniquely Gen Z and millennial phenomena. What’s causing this behaviour? We’re sure that you’ve likely heard of ‘bed rotting’ by now, the infamous lifestyle habit that many of us are guilty of indulging in every now and then. Gaining mainstream traction in late 2023, ‘bed...
How fluid marketing is changing Gen Z music habits
If you’re an avid Charlie XCX fan, you might have noticed the 'Brat' cover is ‘rotting’ slowly from the bottom on Spotify. It’s not a technical glitch, but rather a marketing strategy that alters the way Gen Z understand the concept of an album. Charlie XCX’s marketing team has changed the iconic green cover art of her ‘Brat’ album on all streaming services. Where once it was a simple colour...
