How Miu Miu are winning with Gen Z
it girls, lit girls & emma chamberlain Welcome to the latest edition ofΒ The Gen Zer. This week, we discuss the fashion brandβs winning relationship with Gen Z, as well as self-compassion amongst young people, our attitude to car culture, and more . . . Pradaβs little sister has been cashing in...
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What do Gen Zers think of Kamala Harris?
From Swifties to Brat Summer and the latest polling Welcome to the latest edition ofΒ The Gen Zer. This week, we discuss Gen Zβs views on the upcoming US election. We also take a look at βunderconsumption coreβ, Gen Zβs dislike for overhyped sightseeing, and more . . . No generation is...
Can book clubs help solve Gen Z loneliness?
Welcome to the latest edition ofΒ The Gen Zer. This week, we discuss literary culture, book clubs, and whether theyβre helping to connect Gen Zers in a disconnected world. We also take a look at how social media is getting Zers to budget, the generationβs love of labels (hot rodent...
Facebook wants to be cool again
Will Gen Z fall back in love with Facebook? Well . . . Welcome to the latest edition ofΒ The Gen Zer. This week, we discuss Facebookβs attempts to rebrand itself with the younger generations and take a look at Gen Zβs financial optimism, the need for third places, and the...
How did Gen Z vote in last weekβs General Election?
the βgenny lecβ brings change and ten Gen Z MPs Welcome to the latest edition ofΒ The Gen Zer. This week, we discuss the UKβs General Election through a Gen Z lens. We also cover a new use for the Notes app, battles between social media giants, and the seemingly inevitable...
Do Gen Zers care about the truth online?
On our Gen Z insights column, we discuss a recent study by Google and take a look at the rental crisis, brat summer, Gen Z-led protests in Kenya and more. Do Gen Zers care about the truth? A newly released study by some of the folks at Google found that Gen...
The jobs Gen Z want
Welcome to the latest edition ofΒ The Gen Zer. This week, we discuss new research into what jobs graduates are after. We also look into Gen Zβs inability to flirt (which is apparently a thing), a boom in creator startup funding, and the next gen love for all things analogue. What careers are Gen Zers looking for? Think of an aspirational twenty-year-old, and you might expect them to be on their way...