Why are Gen Z suddenly so invested in stocks?
Gen Z are trying to tame the volatile world of stocks to gain some agency over their own finances. Weirdly, it makes a lot of sense. Remember when ‘buying stocks’ was something your mate’s dad did after three pints and a shit week at the bookies? Well Gen Z has...
Current in The Gen Zer
Why are Gen Z craving a return to the office?
A new survey suggests that 45% of young people are considering looking for jobs with ‘more social interaction.’ As the novelty of virtual meetings and home offices subsides, are Gen Z missing out on a crucial part of their personal and professional development? New research this week has suggested that...
Do Gen Z really prefer thrifting over ‘fast furniture?’
A new study claims that Gen Z are ditching mass-produced furniture for thrifted, second-hand décor, but in the age of booming fast-fashion platforms like Shein and Temu, is this really the case? In need of some home décor? Gen Z are ditching cheap flatpack furniture for more intentional, sustainable items,...
Gen Z are taking ‘situationship sabbaticals’
Nobody wants to be single forever, but Gen Z are weighing up the pros & cons and many have decided to take a ‘situationship sabbatical’. If you’ve recently realised that modern dating is essentially unpaid emotional labour with expensive cocktails, you may already be on a situationship sabbatical. It’s the hot...
Gen Z are serious about 6pm dinner
Gen Z has always been less chaotic than social media would have you believe, and the cohort’s penchant for 6pm dinner proves it. In a lot of ways, Gen Zers are unapologetically square. They’re having less sex than millennials, they’re gymming or running more often, and they’re moderating drink and drugs...
Gen Z are turning to cosy games for self care
In our highly-competitive working world, Gen Z are increasingly turning to video games to escape and provide themselves with simple self care. The video game industry is the biggest entertainment sector in the world, far surpassing music and film. In fact, the industry employs over 333,000 people and is estimated...
Why are dating apps struggling to connect with Gen Z?
The big dating apps like Tinder, Bumble and Hinge are trying to reinvent themselves in order to keep Gen Z audiences engaged. Why are young people ditching the apps? Nearly every Gen Zer has a story about dating apps, unless you’re one of the lucky few who’ve never had an extended period of being chronically single. Ghosting, rejection, confusion, wrong matches with odd people, it’s all waiting for you on Hinge,...
Why are Gen Z embracing the Y2K nostalgia wave?
The thirst for 90s and Y2K fashion is seemingly never-ending, with Gen Z fully embracing the digital cosiness of yesterday’s tech and style. What is it about this era that attracts young people more than others? If you’re an older Gen Z like me, you probably remember some of the Y2K era, at least past the mid-noughties. Think flip phones, rudimentary desktop computers, major-label boybands, girl groups and the rise of...
Explaining the great Gen Z booze renaissance
The latest surveys and economic reports suggest that Gen Z are returning to booze and buying drinks. What’s causing young people to increase their alcohol intake amidst all their health-conscious habits? New studies this week seem to suggest that Gen Z are back on the booze and buying alcohol significantly more than they used to. That’s despite all the chitter-chatter by marketers in recent years that young people are a ‘health-conscious’...
Gen Z is radically transforming the events space
Welcome to the latest edition of The Gen Zer. This week’s newsletter is an exploration of how the events sector is being transformed by a new generation with new and novel demands. From niche interests to activity-based meet ups, affordable alternatives and silent events… the scene may never be the same (and that’s a good thing!). Over the last five years, event organisers went from being forced to move their operations...
