Why is everything a vibe trend now?
it’s a tomato girl brat-but-very-demure glazed donut season y'all. Welcome to the latest edition of The Gen Zer. This week we take a look at the “vibe trends” that are seemingly everywhere at the moment. We also take a look at how celebs are boosting voter registration, controversy around the thumbs...
Current in The Gen Zer
Dopamine Autumn
What’s trending this autumn? Welcome to the latest edition of The Gen Zer. This week, we take a look at Dopamine Autumn and the various trends that have been emerging recently, from YouTube’s New Wave to ‘dopamine menus’ on TikTok. Read on for more :) My colleague Sofia recently
How Spotify are winning with Gen Z
daylists & immaculate vibes. Welcome to the latest edition of The Gen Zer. This week, we take a deep dive into the world of Daylists, Blends and the annual Wrapped as we look at how Spotify is winning with young users. We also cover some big changes to young users’ Instagram...
deep dives + flashing lights
a twist on the usual Hello pumpkin! I don’t know about you, but I can hardly believe it’s newsletter day again. September – everybody’s favourite month – is flying by. Lucky for us, there’s a bunch of juicy snippets to serve up in this newsletter, which will be a little different content-wise...
Vinyls, CDs and… cassettes?: Why Gen Z is bringing back analogue music
an analogue renaissance. Welcome to the latest edition of The Gen Zer. This week, we take a dive into the world of analogue music and look at why Gen Z are splashing on CDs, vinyls and cassettes. We also discuss the rise of social searching, the plight of iPad kids, and...
The nolo generation: why are Gen Z ‘sober curious’?
from yolo to nolo, plus finding love in the supermarket & WFH Fridays. Welcome to the latest edition of The Gen Zer. This week, we take a look at the increasing demand (and supply) for no- and low-alcohol drinks. We also take a look at why TikTok has got Gen Zers...
Gen Z in the workplace
brat summer walks demurely into an office. Welcome to the latest edition of The Gen Zer. This week, we take a look at Gen Z in the workforce, from why we’re taking more sick days to whether we actually prefer remote working. We also discuss a win for Gen Z activists in South Korea, how Abercrombie has won back young people, and the reasons behind the growing split between young men...
Gen Zers are causing a boom in… romance
Gen Z love love Welcome to the latest edition of The Gen Zer. This week, we take a look at the world of romance and why the market for it has been exploding over the past few years, moving from the fringes to more and more places in mainstream culture. We also cover the latest news about Pinterest, teen entrepreneurs, and the tempting offer of Olivia Rodrigo tickets. Read on for...
Gen Z is healthy and boring
are the kids having fun? Welcome to the latest edition of The Gen Zer. This week, we discuss health, fun and phone-use amongst young people. We also take a look at doom spending, PowerPoint parties, and more . . . Okay, I’ll admit — I wasn’t being entirely serious in the title. Like any generation, us Gen Zers are a mixed bag, and a move towards healthier lifestyles doesn’t necessarily mean young people are...
How Miu Miu are winning with Gen Z
it girls, lit girls & emma chamberlain Welcome to the latest edition of The Gen Zer. This week, we discuss the fashion brand’s winning relationship with Gen Z, as well as self-compassion amongst young people, our attitude to car culture, and more . . . Prada’s little sister has been cashing in on the trends before they even happen. Miu Miu, which was founded in 1993 by Miuccia Prada as an offshoot...
