Staying single and liking it…no, seriously
Research suggests that those under the age of 35 are staying single and avoiding relationships. What could this spell for the future, and how might this impact Gen Z? Are you single? A Gen Zer? Perhaps…dare I ask, both? Research suggests that young people are increasingly less likely to settle down...
Current in The Gen Zer
Are traditional broadcasters doing enough to attract Gen Z?
The manager of the Sidemen on YouTube has warned that the BBC faces irrelevance with younger viewers unless it shifts drastically toward online creators. Are other traditional television broadcasters also under threat? Jordan Schwarzenberger, manager of the extremely popular YouTubers ‘The Sidemen,’ has warned the BBC that it risks...
Why are Gen Z unsure about having children?
Studies show that Gen Z are becoming increasingly uncertain about having kids, citing climate change and economic uncertainty as key factors in their decisions. Should we be worried? Are you a family person? Research over the last few years suggests that Gen Z and those under 50 are becoming increasingly...
Examining Gen Z’s nostalgic love of disposable cameras
Disposable camera sales are on the rise, following the decade-long resurgence of vinyl records. What’s causing young people to turn back to older technology? Is it novelty, nostalgia, fun, or all three? According to photography company Kodak, the sale of digital and disposable cameras has doubled over the past five...
Are Gen Z social media apps sustainable long-term?
US social media startup ‘Locket’ is launching a new feature called ‘Rollcall’ that allows users to post photo dumps for up to seven days. The update is indicative of a wider Gen Z trend toward private social media feeds, but actually providing an economically-sustainable space to do this is...
How are Gen Z changing the way we socialise?
New research by Hinge, in partnership with FOOD and ON ROAD, has found that most young people prioritise one-on-one connection over everything else, suggesting that close friendships are an important part of combatting Gen Z loneliness. Anyone who’s spent time in the advertising industry knows that marketers are forever yearning...
Analysing the Gen Z European travel boom
New research indicates that Europe’s travel boom is being spurred on by Gen Z spending, with young people most likely to splash their cash and take regular trips abroad. Is tourism immune to the cost of living crisis? New studies show that Europe is experiencing a travel boom, and Gen Zers are the driving force. Forecasts predict that Gen Z will spend the most on international trips over the next twelve...
What’s causing the rise in Gen Z ‘job hugging?’
Recent studies suggest that Gen Z are now more likely to stick out a job and prioritise security, rather than job hop in the pursuit of fresh experiences and new skills. What’s causing this shift? Every month, researchers coin a new term to describe career trends among young people. Whether it’s ‘job hopping,’ ‘micro retirement,’ ‘quiet quitting,’ or anything in between, you can bet that Gen Z behaviours will continue to...
Gen Z are getting stingy with their data
Gen Zers are making incremental life changes to ensure less private online data is handed out willy-nilly. It seems we take a ‘soft’ approach to rejecting everything now, and this is no different. It’s far from a generation-wide movement, but there are several big indicators that young people are getting fed up of Big Tech stalking our every movement. A few simple life changes, akin to kicking fresh dirt over...
Gen Z is all about the National Trust in 2025
Why is Gen Z’s love of the National Trust everywhere in the media? It actually makes a lot of sense. As Gen Z largely veers away from nights on the lash, why are flapjacks in a tupperware box fast becoming the alternative to jagerbombs? The cohort is spending weekends, and I can vouch for this anecdotally, wandering around rose gardens and 17th-century kitchens. It’s not ironic, either. They’ve just recently stumbled...
