Gen Z are getting stingy with their data
Gen Zers are making incremental life changes to ensure less private online data is handed out willy-nilly. It seems we take a ‘soft’ approach to rejecting everything now, and this is no different. It’s far from a generation-wide movement, but there are several big indicators that young people are getting...
Current in The Gen Zer
Gen Z is all about the National Trust in 2025
Why is Gen Z’s love of the National Trust everywhere in the media? It actually makes a lot of sense. As Gen Z largely veers away from nights on the lash, why are flapjacks in a tupperware box fast becoming the alternative to jagerbombs? The cohort is spending weekends, and I...
Why are Gen Z suddenly so invested in stocks?
Gen Z are trying to tame the volatile world of stocks to gain some agency over their own finances. Weirdly, it makes a lot of sense. Remember when ‘buying stocks’ was something your mate’s dad did after three pints and a shit week at the bookies? Well Gen Z has...
Why are Gen Z craving a return to the office?
A new survey suggests that 45% of young people are considering looking for jobs with ‘more social interaction.’ As the novelty of virtual meetings and home offices subsides, are Gen Z missing out on a crucial part of their personal and professional development? New research this week has suggested that...
Do Gen Z really prefer thrifting over ‘fast furniture?’
A new study claims that Gen Z are ditching mass-produced furniture for thrifted, second-hand décor, but in the age of booming fast-fashion platforms like Shein and Temu, is this really the case? In need of some home décor? Gen Z are ditching cheap flatpack furniture for more intentional, sustainable items,...
Gen Z are taking ‘situationship sabbaticals’
Nobody wants to be single forever, but Gen Z are weighing up the pros & cons and many have decided to take a ‘situationship sabbatical’. If you’ve recently realised that modern dating is essentially unpaid emotional labour with expensive cocktails, you may already be on a situationship sabbatical. It’s the hot...
Gen Z are serious about 6pm dinner
Gen Z has always been less chaotic than social media would have you believe, and the cohort’s penchant for 6pm dinner proves it. In a lot of ways, Gen Zers are unapologetically square. They’re having less sex than millennials, they’re gymming or running more often, and they’re moderating drink and drugs more consciously. They’re also sat at the dining table ready to munch and glug as early as 6pm. For a generation perpetually...
Gen Z are turning to cosy games for self care
In our highly-competitive working world, Gen Z are increasingly turning to video games to escape and provide themselves with simple self care. The video game industry is the biggest entertainment sector in the world, far surpassing music and film. In fact, the industry employs over 333,000 people and is estimated to be worth nearly $250 billion USD this year. Massive buyouts by Microsoft in the billions should also be a...
Why are dating apps struggling to connect with Gen Z?
The big dating apps like Tinder, Bumble and Hinge are trying to reinvent themselves in order to keep Gen Z audiences engaged. Why are young people ditching the apps? Nearly every Gen Zer has a story about dating apps, unless you’re one of the lucky few who’ve never had an extended period of being chronically single. Ghosting, rejection, confusion, wrong matches with odd people, it’s all waiting for you on Hinge,...
Why are Gen Z embracing the Y2K nostalgia wave?
The thirst for 90s and Y2K fashion is seemingly never-ending, with Gen Z fully embracing the digital cosiness of yesterday’s tech and style. What is it about this era that attracts young people more than others? If you’re an older Gen Z like me, you probably remember some of the Y2K era, at least past the mid-noughties. Think flip phones, rudimentary desktop computers, major-label boybands, girl groups and the rise of...
