Gen Z loves a podcast
behind the podcast craze. Welcome to the latest edition ofΒ The Gen Zer. This week we dive into Gen Zβs love for a good podcast. We also cover health advice on TikTok, an unlikely Gen Z hero, and more . . . If you havenβt been hiding under a rock for the...
Current in The Gen Zer
Why is everything a vibe trend now?
itβs a tomato girl brat-but-very-demure glazed donut season y'all. Welcome to the latest edition ofΒ The Gen Zer. This week we take a look at the βvibe trendsβ that are seemingly everywhere at the moment. We also take a look at how celebs are boosting voter registration, controversy around the thumbs...
Dopamine Autumn
Whatβs trending this autumn? Welcome to the latest edition of The Gen Zer. This week, we take a look at Dopamine Autumn and the various trends that have been emerging recently, from YouTubeβs New Wave to βdopamine menusβ on TikTok. Read on for more :) My colleague Sofia recently
How Spotify are winning with Gen Z
daylists & immaculate vibes. Welcome to the latest edition ofΒ The Gen Zer. This week, we take a deep dive into the world of Daylists, Blends and the annual Wrapped as we look at how Spotify is winning with young users. We also cover some big changes to young usersβ Instagram...
deep dives + flashing lights
a twist on the usual Hello pumpkin! I donβt know about you, but I can hardly believe itβs newsletter day again. September β everybodyβs favourite month β is flying by. Lucky for us, thereβs a bunch of juicy snippets to serve up in this newsletter, which will be a little different content-wise...
Vinyls, CDs and… cassettes?: Why Gen Z is bringing back analogue music
an analogue renaissance. Welcome to the latest edition ofΒ The Gen Zer. This week, we take a dive into the world of analogue music and look at why Gen Z are splashing on CDs, vinyls and cassettes. We also discuss the rise of social searching, the plight of iPad kids, and...
The nolo generation: why are Gen Z βsober curiousβ?
from yolo to nolo, plus finding love in the supermarket & WFH Fridays. Welcome to the latest edition ofΒ The Gen Zer. This week, we take a look at the increasing demand (and supply) for no- and low-alcohol drinks. We also take a look at why TikTok has got Gen Zers finding love in the supermarket and the love for WFH Fridays. Read on for more . . . If you were...
Gen Z in the workplace
brat summer walks demurely into an office. Welcome to the latest edition ofΒ The Gen Zer. This week, we take a look at Gen Z in the workforce, from why weβre taking more sick days to whether we actually prefer remote working. We also discuss a win for Gen Z activists in South Korea, how Abercrombie has won back young people, and the reasons behind the growing split between young men...
Gen Zers are causing a boom in… romance
Gen Z love love Welcome to the latest edition ofΒ The Gen Zer. This week, we take a look at the world of romance and why the market for it has been exploding over the past few years, moving from the fringes to more and more places in mainstream culture. We also cover the latest news about Pinterest, teen entrepreneurs, and the tempting offer of Olivia Rodrigo tickets. Read on for...
Gen Z is healthy and boring
are the kids having fun? Welcome to the latest edition ofΒ The Gen Zer. This week, we discuss health, fun and phone-use amongst young people. We also take a look at doom spending, PowerPoint parties, and more . . . Okay, Iβll admit β I wasnβt being entirely serious in the title. Like any generation, us Gen Zers are a mixed bag, and a move towards healthier lifestyles doesnβtΒ necessarilyΒ mean young people are...
