why the obsession with gen z + viral auramax just dropped
lady, hear me tonight! 🎶 ‘Why you so obsessed with me?’ asked Gen Z. ‘How long you got?’ the Guardian replied. The news outlet recently wrote a comprehensive story outlining why people, particularly from the commercial world, are so obsessed with Gen Z. ‘Is there something different about people born between 1997...
Current in The Common Thred
war again + what’s with jim carrey’s face
well, that escalated quickly. That ceasefire the US apparently brokered in Gaza never materialised, and now both the US and Israel are escalating their military operations elsewhere. This week, Trump ordered pre-emptive attacks on Iran upon hearing that Israel was preparing an imminent attack on the nation. The president feared...
social media’s landmark addiction case + first major arrest for sexual deepfakes
can they prove what we all know? The sun rises and falls, the rivers flow, and every other month Zuckerberg enters the defendant’s dock to commence lengthy court proceedings. The Meta owner has had several major run-ins with the law since Cambridge Analytica, mostly over a lax company attitude towards user...
where ICE agents gossip online + the creeps who set beauty standards
sorry, no good vibes today Welcome back, or hello and welcome if this is your first time with us at the common thred 💌 At first, this week’s edition might seem a bit all over the place: thirst traps on LinkedIn, therapy-inspired dating approaches, beauty standards shaped by the world’s biggest creeps, ICE...
brands capitalise on 2016 nostalgia + can we even make babies in space?
i don't think we got the facilities for that Well hello there! Welcome (back) to your fave Tuesday stack… the common thred newsletter 🥞 Whether you’re interested in finance, politics, or culture, you should know one very important thing: young people are officially done waiting for these global systems to catch up with...
instagram trials premium + why everyone wants to be chinese
is anyone else feeling a little more chinese lately Hey hey everybodayyy! Welcome back to the common thred (!), a digital space we’ve carved out to cut through the intensity and overwhelm of the 24 hour news cycle. Because honestly, sometimes having news app notifications on is just TMI. We’ll touch on viral trends and...
gen z turns to religion + embraces micro-retirement
he has rizz'en ya'll Welcome back to another newsletter from all of us at the common thred! ⚡️ If you’re just joining, we’d like to extend a warm welcome to you for the very first time. Either way, you’re here now, which means you’ve made it through another week of e-mails, group chat messages, and headlines that probably made you think ‘are you kidding me?!?’. We can relate, and that’s why this newsletter exists. Our mission...
snus happens… + so do dating scams
yes, even to gen z! Well, well, well… look who it is! We’re back again with another newsletter, maintaining the consistency of someone whose new years’ resolution involves getting real about going to the gym. Sure, we were off to a rocky start, but it is January after all, and we’ve now hit two weeks in a row! Long may it continue. As per, we’ve got some new, juicy, generational insights and analysis in...
uk lawmakers finally reckon with grok + gen z pines for 2016
check bro’s hard drive So you’re back again, huh? Fair dos. New year, same old YOU! But seriously, we’re happy to have your engagement, I mean clicks, I mean attention again. What’s it been six days… maybe seven? (I missed the memo on whether we’re doing that in 2026). Speaking of throwing crap on the rubbish heap, that tenuous theme sort of encapsulates this week’s newsletter (cough, Grok), and we’re hoping it...
how social media transforms our reading habits + why people are nicer than you think
the data proves it! Hello everyone! 🤩 Welcome back to another newsletter from the common thred. After two weeks of radio silence (our sincerest apologies), we’re back with a bang on this wonderful Tuesday. Compiling stories from around the world, as well as developments in culture, tech, and a sprinkle of positive news, this edition has got you covered if you’re looking for a juicy weekly update. So what are you waiting for? Grab...
