Why are Gen Z unsure about having children?
Studies show that Gen Z are becoming increasingly uncertain about having kids, citing climate change and economic uncertainty as key factors in their decisions. Should we be worried? Are you a family person? Research over the last few years suggests that Gen Z and those under 50 are becoming increasingly...
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gen z is done with explicit media + why chatGPT should not be your therapist
(AI is also not your friend) Helloooo everyone and welcome back to another newsletter! Spooky season is upon us, so let’s savour it well before the inevitable wave of the holiday decor is thrust upon us at the strike of midnight on November 1st. I’ve already seen quite a few creative...
Examining Gen Z’s nostalgic love of disposable cameras
Disposable camera sales are on the rise, following the decade-long resurgence of vinyl records. What’s causing young people to turn back to older technology? Is it novelty, nostalgia, fun, or all three? According to photography company Kodak, the sale of digital and disposable cameras has doubled over the past five...
gen z’s global anti-government revolution + why men are seeking partners with ‘a touch of the tism’
it's all happening thanks to the internet Hello hello, and welcome back to another newsletter :) It seems the weeks are just flying by lately, so I hope you’re as happy to hear from me as I am to be writing once again! In this week’s edition, we’re showcasing some of...
did I just agree with Putin?
the west is falling, the future is in asia Before you freak out and think I’ve been radicalised by a raging dictator, I’m pretty sure the only thing me and Vladimir Putin truly have in common (besides us both being Libras, a commonality worth rebuking) is that I, too, believe...
the mind-bending power of fiction + drake’s defamation denied
they not like us, your honour Hey hey hey! How’s everyone doing? It’s Tuesday and you know what that means… it’s time for another round of our newsletter ✨ We’ve got news in culture, tech, health + wellness, as well as a bit of important news to keep you up to date...
Are Gen Z social media apps sustainable long-term?
US social media startup ‘Locket’ is launching a new feature called ‘Rollcall’ that allows users to post photo dumps for up to seven days. The update is indicative of a wider Gen Z trend toward private social media feeds, but actually providing an economically-sustainable space to do this is very hard. Viral social media app Locket has announced it will be launching a new feature called ‘Rollcall’ that gives users...
How are Gen Z changing the way we socialise?
New research by Hinge, in partnership with FOOD and ON ROAD, has found that most young people prioritise one-on-one connection over everything else, suggesting that close friendships are an important part of combatting Gen Z loneliness. Anyone who’s spent time in the advertising industry knows that marketers are forever yearning for an answer to the Gen Z loneliness epidemic. How can brands reach young people who are routinely jaded, uninterested and...
watch your swag gap + bad bunny clap backs
plus greta thunberg's big boss moment Welcome back to another edition of our newsletter! We’ve officially entered spooky season, which is (in my humble opinion) one of the greatest times of year. 👻🎃 Eat as many candies and chocolates as you want, just don’t forget to brush ya teeth afterward or else they might fall out… and no one wants that. We got jack-o’-lanterns at home, ok? With that PSA out of...
Analysing the Gen Z European travel boom
New research indicates that Europe’s travel boom is being spurred on by Gen Z spending, with young people most likely to splash their cash and take regular trips abroad. Is tourism immune to the cost of living crisis? New studies show that Europe is experiencing a travel boom, and Gen Zers are the driving force. Forecasts predict that Gen Z will spend the most on international trips over the next twelve...
