Gen Z is all about the National Trust in 2025
Why is Gen Z’s love of the National Trust everywhere in the media? It actually makes a lot of sense. As Gen Z largely veers away from nights on the lash, why are flapjacks in a tupperware box fast becoming the alternative to jagerbombs? The cohort is spending weekends, and I...
Current in Newsletters
banksy’s back + bots are booming
it's brazy out here Welcome back to another newsletter from us at the common thred 😊 Where to begin? Well, if you’re in London, hopefully you’ve succeeded in avoiding the chaos caused by tube strikes this week. It looks hectic out there, so shout out to our boss for letting me write this...
Why are Gen Z suddenly so invested in stocks?
Gen Z are trying to tame the volatile world of stocks to gain some agency over their own finances. Weirdly, it makes a lot of sense. Remember when ‘buying stocks’ was something your mate’s dad did after three pints and a shit week at the bookies? Well Gen Z has...
enough with ultra-rich TV characters + italian dockworkers stand with Gaza
'we will shut all of europe down' Summer’s officially over (unless you’re in the Southern hemisphere, you lucky duck), so I’m here to brighten up your inbox with a little Tuesday newsletter. From vegan restaurants adding meat to the menu, to why everything on TV is so unrelatable right now, new...
reinventing your self-image (and growing up a little too)
Throwing away the ideals of your teenage years and accepting the realities of ageing can be a difficult process. It’s scary, but sometimes reinvention can be fun. When I was a teenager, I had excessively long hair. It was a cross between an early Beatles look and the iconic late-noughties swoop...
Why are Gen Z craving a return to the office?
A new survey suggests that 45% of young people are considering looking for jobs with ‘more social interaction.’ As the novelty of virtual meetings and home offices subsides, are Gen Z missing out on a crucial part of their personal and professional development? New research this week has suggested that...
understanding when it’s right to say ‘no’
In our hypercompetitive, individualised world, it can seem like endlessly bettering ourselves is the only viable life path, but there is value in walking away from something that doesn’t work. Have you ever agreed to do something and later felt it was totally the wrong decision? In our competitive, career-orientated world, there is a lot of pressure to have things figured out; a thriving job, stable relationship, savings aplenty, with a...
love island for virgins + how ozempic deletes desire
thou shalt not want... anything Hey everybody! Welcome back to another newsletter from us at the common thred. This edition is full up on stories you won’t want to miss – spanning culture (Love Island, but make it celibate), wellness (the truth about visiting the sauna), tech (the sale of OnlyFans is pending), and world news (Trump’s latest attempt at erasing Black History). Needless to say, there’s a lot to cover. I wanted to...
Do Gen Z really prefer thrifting over ‘fast furniture?’
A new study claims that Gen Z are ditching mass-produced furniture for thrifted, second-hand décor, but in the age of booming fast-fashion platforms like Shein and Temu, is this really the case? In need of some home décor? Gen Z are ditching cheap flatpack furniture for more intentional, sustainable items, at least according to a new trend report by Pinterest. The study claims that searches for ‘dream thrift finds’ have...
Gen Z are taking ‘situationship sabbaticals’
Nobody wants to be single forever, but Gen Z are weighing up the pros & cons and many have decided to take a ‘situationship sabbatical’. If you’ve recently realised that modern dating is essentially unpaid emotional labour with expensive cocktails, you may already be on a situationship sabbatical. It’s the hot new trend where Gen Z singles simply stop. Stop swiping, stop replying, and stop pretending to be interested in someone’s...
