a tale of two cities

a tale of two cities

I basically live in both Bristol and London these days, bouncing between either on a monthly basis thanks to the expensive miracle of modern trains. It’s not exactly how I saw myself existing at nearly thirty, but it’s a typical reality for many younger millennials and Gen Zers. When I...

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live the uncurated life + try not to cringe

live the uncurated life + try not to cringe

am i being too earnest? Good day! The last few weeks have been an absolute whirlwind, but we’re happy to announce that we are back serving up our weekly newsletter! If you’ve been missing us… I promise you that this edition is about to be juicy enough to make up for our radio silence. Hot off the press is a Thred-published article about why the ‘lucky girl syndrome’ trend is problematic, a...

By London, UK
How fluid marketing is changing Gen Z music habits

How fluid marketing is changing Gen Z music habits

If you’re an avid Charlie XCX fan, you might have noticed the 'Brat' cover is ‘rotting’ slowly from the bottom on Spotify. It’s not a technical glitch, but rather a marketing strategy that alters the way Gen Z understand the concept of an album. Charlie XCX’s marketing team has changed the iconic green cover art of her ‘Brat’ album on all streaming services. Where once it was a simple colour...

By Bristol, UK
get me to a pub please

get me to a pub please

with all the buzz around Gen Z fitness and gym routines, it’s easy to forget the huge positives that come from spending time socialising and taking a break I moved to Bristol early last year, eager to be around more of my friends and to make a new start of things. Thirteen months later and I can’t say things have gone exactly as I had planned, but such is life. However,...

By Bristol, UK
Are Gen Z really that badly behaved at live concerts?

Are Gen Z really that badly behaved at live concerts?

From throwing phones to simply not paying attention, Gen Z are seemingly the worst behaved concert goers compared to any other age group. What gives? Summer is just around the corner, which means festival season is soon to kick off. Expect pricey concert tickets, camping in a soggy field somewhere, and plenty of booze to boot. As we’ve previously explored, Gen Z are still showing up and attending live...