beyond labubu + why there’s porn on spotify now
you want it? you got it Hey everyone! ☀️ Feels like so long since I last wrote to you. Dare I say… I missed you? Last week the thred team attended Cannes Lions Festival in the south of France. We met some incredible people from all over the world, sat in on some...
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Why Gen Z gravitate toward niche social apps and communities
While young people use mainstream platforms like Instagram, Snapchat and TikTok, there is a growing appetite for smaller, niche communities. What’s drawing Gen Z to these smaller spaces? If you’re an older millennial, you’ll no doubt remember the days when Instagram, Twitter and Facebook first launched, promising novelty connections with...
clash of the tyrants + tracking internet trolls
you’ll never see this face again Hey you. Half of the office are currently sunning it up in Cannes at a certain globally renowned festival - check our Insta stories - but us lanyardless members still have our noses to the grindstone. We’re not bitter or anything. But less of that...
when music is so bad it’s good
Sometimes music releases can be so horrendously awful that they somehow go full circle and become enjoyable. Is this musical brain rot for the masses? Probably, but I don’t mind. Lil Wayne released ‘Tha Carter VI’ last week and the reviews have been…well…mixed, to say the least. The series has been...
Navigating the surprising religious boom of Gen Zers
Although the evidence is circumstantial and incomplete, many outlets have reported a rise in religious association from Gen Zers, especially young men. What’s causing the numbers to rise in both the UK and US and what could this mean for the future? For the last several decades, religious association and...
the pressures of a hot summer
We’re fast approaching the start of the hot season. With festivals, holidays, nights out and travel aplenty, it can feel like you have to be your best self at all times. The real goal should be to push those pressures away. It might feel hard to believe if you’re currently...
Are Gen Z really that bad with money?
Many publications and experts seem to obsess over Gen Z spending habits, often claiming that young people are more interested in Netflix and Starbucks than they are housing deposits. Is it all just heated conjecture, or is there some truth to these allegations of financial incompetence? Financial struggle is a phenomena that most of us will be familiar with to some degree. While our economic backgrounds are often diverse and...
i think this is what they call imposter syndrome
you know it's real when you are who you think you are I’d say I always wanted to be a writer, but for the sake of honesty, I should admit that I initially hoped my life would look more like a Britney Spears music video – well choreographed, a little raunchy, and obviously, covered head to toe in diamonds. Alas, I was only six years old at...
vibe coding + the power of ‘dressing ugly’
i'm different, yeah i'm different Hello and happy Tuesday! This week’s edition we’re giving you the scoop on ‘vibe coding,’ AI’s increasingly manipulative tactics, the power of positive thinking, and why everyone is dressing on purpose lately. But that’s not all, of course! We’re serving up good news, essential Substack reads, and a new book rec you don’t wanna miss. 😉 Let’s get into it! 📱 Tech corner ‘Vibe coding’ is the...
The Gen Z lawyers and students reforming big law firms
The rigid and overtly traditional business of law is subtly being reshaped by Gen Z lawyers and law students. Billable hours and a culture of overworking are ebbing away in many organisations, as work-life balance and an emphasis on personability come into play. The business of law is serious for a reason, but is there room to make the industry lighter and less reticent for workers and clients alike? Gen...




