How are Gen Z changing the way we socialise?
New research by Hinge, in partnership with FOOD and ON ROAD, has found that most young people prioritise one-on-one connection over everything else, suggesting that close friendships are an important part of combatting Gen Z loneliness. Anyone who’s spent time in the advertising industry knows that marketers are forever yearning...
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watch your swag gap + bad bunny clap backs
plus greta thunberg's big boss moment Welcome back to another edition of our newsletter! We’ve officially entered spooky season, which is (in my humble opinion) one of the greatest times of year. 👻🎃 Eat as many candies and chocolates as you want, just don’t forget to brush ya teeth afterward or...
Analysing the Gen Z European travel boom
New research indicates that Europe’s travel boom is being spurred on by Gen Z spending, with young people most likely to splash their cash and take regular trips abroad. Is tourism immune to the cost of living crisis? New studies show that Europe is experiencing a travel boom, and Gen...
What’s causing the rise in Gen Z ‘job hugging?’
Recent studies suggest that Gen Z are now more likely to stick out a job and prioritise security, rather than job hop in the pursuit of fresh experiences and new skills. What’s causing this shift? Every month, researchers coin a new term to describe career trends among young people. Whether it’s...
trump’s mission to destroy late-night TV + why students are ditching laptops
Hey hey hey! 👋 Welcome back to another newsletter from the common thred. Hope you’re all hanging in there this week, because we’ve got a chonky selection of stories on the agenda ahead. We’ll be discussing Trump’s war on late night TV, why science has never really been objective, unprecedented calls for a global...
Gen Z are getting stingy with their data
Gen Zers are making incremental life changes to ensure less private online data is handed out willy-nilly. It seems we take a ‘soft’ approach to rejecting everything now, and this is no different. It’s far from a generation-wide movement, but there are several big indicators that young people are getting...
a dress sewn around the world + new and dangerous kinds of fame
it's crazy out there! Well, hello there 👋 What a week it’s been since we last spoke! It’s sort of hard not to feel like the world and all its inhabitants are ripping themselves apart, huh? One thing about them tables, though… they always turn. That means some good stuff must be on the horizon very soon. That said, I’ve included some positive, interesting, developing stories in this edition of the newsletter, as it’s...
Gen Z is all about the National Trust in 2025
Why is Gen Z’s love of the National Trust everywhere in the media? It actually makes a lot of sense. As Gen Z largely veers away from nights on the lash, why are flapjacks in a tupperware box fast becoming the alternative to jagerbombs? The cohort is spending weekends, and I can vouch for this anecdotally, wandering around rose gardens and 17th-century kitchens. It’s not ironic, either. They’ve just recently stumbled...
banksy’s back + bots are booming
it's brazy out here Welcome back to another newsletter from us at the common thred 😊 Where to begin? Well, if you’re in London, hopefully you’ve succeeded in avoiding the chaos caused by tube strikes this week. It looks hectic out there, so shout out to our boss for letting me write this from home! Wherever you are in the world, I hope your week is treating you well so far. There’s been so...
Why are Gen Z suddenly so invested in stocks?
Gen Z are trying to tame the volatile world of stocks to gain some agency over their own finances. Weirdly, it makes a lot of sense. Remember when ‘buying stocks’ was something your mate’s dad did after three pints and a shit week at the bookies? Well Gen Z has changed that, more out of necessity, than anything. According to Morning Consult, 62% of Gen Zers in the US now own...
