Do Gen Z really prefer thrifting over ‘fast furniture?’
A new study claims that Gen Z are ditching mass-produced furniture for thrifted, second-hand décor, but in the age of booming fast-fashion platforms like Shein and Temu, is this really the case? In need of some home décor? Gen Z are ditching cheap flatpack furniture for more intentional, sustainable items,...
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Gen Z are taking ‘situationship sabbaticals’
Nobody wants to be single forever, but Gen Z are weighing up the pros & cons and many have decided to take a ‘situationship sabbatical’. If you’ve recently realised that modern dating is essentially unpaid emotional labour with expensive cocktails, you may already be on a situationship sabbatical. It’s the hot...
the politics of dating + what worries the world
is everything political? Hey everyone! 😊 Welcome to another jam-packed newsletter from your favourite Gen Z trend trackers. As the summer nears its final weeks, we’re focusing further in on many of the world’s changing tides – especially the changes impacting Gen Z… from how they like to date, shop, drink,...
the power of journaling
Small acts of self-compassion and reflection make a big difference when it comes to caring what others think. Are you hounded by a nagging concern for what others think of you? Same. As much as I like to spout self-love and growth and all the rest of it, I’m still plagued...
Gen Z are serious about 6pm dinner
Gen Z has always been less chaotic than social media would have you believe, and the cohort’s penchant for 6pm dinner proves it. In a lot of ways, Gen Zers are unapologetically square. They’re having less sex than millennials, they’re gymming or running more often, and they’re moderating drink and drugs...
a benefit concert for Gaza + why friends are the new family
mamacita? Hi everyone! Hope your week is off to a great start. I’m going to get right to things with a dose of honesty. Over the last 22 months, it’s been difficult to build weekly newsletters without wanting to draw attention to every news story coming out of Gaza. That’s why,...
scientific reasons to trust your gut + stop trying to snatch your face
skims, please. It’s that time of week… newsletter day!! And you know I would never leave you hanging. 😉 This edition is a little different, intentionally sprinkled with positive news stories in science, health, culture, and politics because… let’s be real… we are all in need of a dose of optimism. Here’s a glimpse at what you won’t want to miss: the awe-worthy power of our gut’s microbiome, scientists gene-editing mosquitos to...
Gen Z are turning to cosy games for self care
In our highly-competitive working world, Gen Z are increasingly turning to video games to escape and provide themselves with simple self care. The video game industry is the biggest entertainment sector in the world, far surpassing music and film. In fact, the industry employs over 333,000 people and is estimated to be worth nearly $250 billion USD this year. Massive buyouts by Microsoft in the billions should also be a...
Why are dating apps struggling to connect with Gen Z?
The big dating apps like Tinder, Bumble and Hinge are trying to reinvent themselves in order to keep Gen Z audiences engaged. Why are young people ditching the apps? Nearly every Gen Zer has a story about dating apps, unless you’re one of the lucky few who’ve never had an extended period of being chronically single. Ghosting, rejection, confusion, wrong matches with odd people, it’s all waiting for you on Hinge,...
sydney sweeney’s jeans* + football’s big rebrand
*...genes? What’s gooooood everybody? 👋 Hope this week is treating you well so far. The summer weather has all but abandoned us here in London, so hopefully you’re getting a bit more sunshine wherever you may be reading from in the world. In true Tuesday fashion, we’ve got a newsletter chocked full of news stories you ought to be in the know about. Whether you’re intrigued by the shifting landscape of football...




