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How Miu Miu are winning with Gen Z

How Miu Miu are winning with Gen Z

it girls, lit girls & emma chamberlain Welcome to the latest edition of The Gen Zer. This week, we discuss the fashion brand’s winning relationship with Gen Z, as well as self-compassion amongst young people, our attitude to car culture, and more . . . Prada’s little sister has been cashing in...

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out with the new + in with the old

out with the new + in with the old

are we all ready to return back to basics? Hello from a hot and sunny London! ☀️ Hope you’re all staying hydrated and sunscreen’d up. Is it the sudden surplus of vitamin D boosting our moods or is there actually a lot worth celebrating lately? Either way, I’m happy to announce that this edition of our newsletter is chock full of good news and other inspiring stories. Let’s lock in, shall we? 📈 Trends...

By London, UK
Can book clubs help solve Gen Z loneliness?

Can book clubs help solve Gen Z loneliness?

Welcome to the latest edition of The Gen Zer. This week, we discuss literary culture, book clubs, and whether they’re helping to connect Gen Zers in a disconnected world. We also take a look at how social media is getting Zers to budget, the generation’s love of labels (hot rodent men, anyone?) and more . . . Can book culture cure loneliness? I recently came across an initiative that’s been set up...

By London, UK
Facebook wants to be cool again

Facebook wants to be cool again

Will Gen Z fall back in love with Facebook? Well . . . Welcome to the latest edition of The Gen Zer. This week, we discuss Facebook’s attempts to rebrand itself with the younger generations and take a look at Gen Z’s financial optimism, the need for third places, and the rise of ‘mid,’ ‘glazed,’ and more. Remember when Mark Zuckerberg wore a chain and everyone lost their minds? Facebook is now attempting...

By London, UK
How did Gen Z vote in last week’s General Election?

How did Gen Z vote in last week’s General Election?

the ‘genny lec’ brings change and ten Gen Z MPs Welcome to the latest edition of The Gen Zer. This week, we discuss the UK’s General Election through a Gen Z lens. We also cover a new use for the Notes app, battles between social media giants, and the seemingly inevitable rise of country . . . How did Gen Z vote? There are roughly 12.7 million Gen Zers in the UK, two...

By London, UK