When do marketing campaigns cross a line?
Welcome to the latest edition of The Gen Zer. This week, we consider whether brands are overstepping the line in an attempt to resonate with younger audiences. Plus, we look at young people’s eating habits, their confusing sex lives, and dissatisfaction amongst NHS workers in the UK. Earlier this month,...
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dressing up + talking to strangers
our habits are a sign of the times Hope you’re all having a wonderful start to your week. In this edition of the common thred, we’re exploring the latest developments in culture, style, beauty, and tech. That includes why everyone has stopped dressing up, the importance of small talk with strangers, the...
What do Gen Z really think about the UK?
New research by The Times has found that Gen Z has remarkably different opinions on the UK than Millennials did twenty years ago. What’s causing the change and why? If you live in the UK, what are the first words that come to mind when I ask you to describe...
they not like us + the riviera of the middle east
imagine being more annoyed by sports entertainment than actual injustice Welcome back to another Tuesday newsletter! 💫 This week is filled with interesting stories, from the right’s reaction to Kendrick Lamar’s Super Bowl performance to the debate over whether Emilia Perez should have her Oscar nominations rescinded after some offensive tweets...
let it go, it’s already happened
turns out there is such a thing as too much nostalgia. Hi there, folks! This is my first venture into The Common Thred, an honour that is bestowed upon only a select few. I embrace this newfound responsibility with absolute seriousness and I intend to come out swinging. Before I get...
scrapping Michelin guides + parenting while high
you're in for a wild ride Beyonce finally won album of the year. Sabrina Carpenter’s stage presence is insane considering she is so smol. Chappell Roan criticised the head hunchos of the music industry while accepting her first major award from them. The future of the entertainment world –...
Gen Z has a love affair with digital nomadism
Welcome to the latest edition of The Gen Zer. This week’s newsletter delves into Gen Z's relatively newfound obsession with digital nomadism and quitting traditional corporate pathways. I’d be lying if I said I don’t fantasise about quitting my corporate job at least once a day. It’s February. It’s cold. It’s wet. It’s dark. None of these details amount to a pleasant morning commute. And as my face presses into the...
what are you, a Sim?
WAKE UP!!!!!!! There’s something about routine that I just can’t stand. The idea of creating a regimen for myself (that isn’t skincare-related) sounds so incredibly boring and restrictive that I’ve avoided it to the best of my ability my entire life. You suggest that I do the same set of activities every week, at the same time every day, without fail, in order to be ‘successful’? Oh my god, bore...
Why are Gen Z favouring dictatorships?
Welcome to the latest edition of The Gen Zer. This week, we look at the concerning approval of authoritarianism amongst young people and what it might mean for our future political spectrum. Plus, we dive into ‘micro-retirement,’ the power of language, and why Gen Z are all about spirituality. A new study by polling company Craft has recently found that half of all Gen Zers want Britain to be ruled...
winning OnlyFans + the AI-powered revolution
the future is now (?) Well, hello there. Tech seems to be the topic on everyone’s minds this week, with China’s new AI bot DeepSeek surpassing the speed, cost, and efficiency of popular models created in the US. Meanwhile, TikTok may potentially be up for grabs (at least 50 percent of it), and two OnlyFans content creators are challenging widespread perceptions of sex work – no pun intended. You know I wouldn’t only deliver...
