on nazi salutes + ‘protecting’ your peace
Well, hello everyone. This weekβs edition is especially long, not because thereβs been a lot of insanity taking place around the world, but because I felt compelled to deliver on a vast and balanced range of topics in light of that. Variety is the spice of life, as they say. With...
Current in Newsletters
Vertical brain rot
Still just cannot get on-board with vertical video Vertical video trumped traditional video ages ago in terms of engagement. In 2025, stats suggest itβs 2.5 times as popular as its predecessor. I remember the transition about half-a-decade back. Snapchat randomly had a big resurgence and ByteDance was absorbed into the monster...
tiktok refugees + anti-intellectualism
if you're only learning mandarin because you can't live without tiktok... i'm judging you A day late and not a slay shortβ¦ Iβm finally writing to you from the Thred office in London. It feels great to be back with the team. The year has already started off with a bang,...
A new generation is here
Welcome to the latest edition ofΒ The Gen Zer. This weekβs newsletter is a quick guide to the generations, including the newest entrants to the scene. We also take a look at the pros of partying, the rise of βneijuan,β and Gen Zβs surprising changing attitudes to work. Last week, the...
Are dads more emotional?
Is there some ad hoc science to explain why Iβve become such a melt? I loathe my sudden inability to not become a snivelling mess. Iβve never been an outwardly emotional person, but Iβm no tinman either. The best policy for me has always been to deal with stuff internally. Donβt make...
new year + new trends
didn't see this one coming Happy new year to each and every one of you! Iβve been in Bermuda the last few weeks, spending the holidays with family and friends, which is why you mightβve noticed these e-mails coming in later than usual. The next time I write to you, Iβll...
decision-making, Γ la Libra
overwhelmed by choice, we're all libras now If youβre the kind of person who thinks star signs are nonsense, I bet youβd change your mind after seeing what happens when you tell a Libra to make a decision. Libras, as you may or may not know, areΒ notorious for their indecisiveness. And despite being a member of this zodiac sign myself, I know that witnessing a personβs constant inability to...
Gen Z in 2024
looking back & looking ahead Happy new year from all of us atΒ Thred Media! As my colleague Jessica Byrne recently mentioned in our sister publicationΒ the common thred, 2024 was the year we began our Substack journey β and what a great ride itβs been. For our first post...
not your average ins + outs list
Here we areβ¦ the final day of the 2024. In the middle of this year, the Thred writers decided to embark on our Substack journey. We had no idea what we were getting into, nor did we anticipate how much weβd love it, but each of these unpredictable factors made it all the more exciting. Through our Tuesday newsletter and weekend Wildcard posts, weβve been able to show you a different,...
what I wanna see trending next year
if itβs not mindful, itβs sooo 2024 In case you arenβt aware (I really bloody that hope you are), our worldβs in a pretty bad way at the moment. Without fail, every single day of news coverage now brings with it a slew of gut-wrenching headlines, the kind that make you want to get up and do something about it. Or at least thatβs what I would hope. For whatever reason β thereβs...
