How do Gen Z really feel about the unstoppable rise of AI?
AI is now everywhere, with ChatGPT boasting over 800 million weekly active users. It is disrupting our creative processes, speeding up productivity and causing controversy the world over. Given that young people are set to inherit this changing work environment, how do they feel about it all? No matter...
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vanity space flights + minecraft theatre mayhem
do you ever feel like a plastic bag? Happy hump day everyone! If you’re bored of the relentless hamster wheel that is modern life, don’t get in your feels too much. Easter weekend is rapidly approaching, which means we have another 48 hours to sit on our arses watching football, gorging...
I just started running, for some reason
5k a day keeps the bad thoughts away…maybe? I’ve been training for a half marathon for just over seven months. Before last September I hadn’t undertaken any lengthy running since I was in school, an entire decade prior. In fact, since leaving education I’ve had a turbulent relationship with health and...
Gen Z is done with legacy media
Research shows that Gen Z is avoiding traditional news due to an innate scepticism for the institutions delivering it. They also see the constant stream of negative content as being at loggerheads with a need to maintain good mental health. Legacy media is panicking, and rightly so. Blissful ignorance or...
spying TVs + sickening wellness culture
and how does that make you feel? Hello everybody 👋 Hope your week is off to a gorgeous start. It’s now the moment you’ve all been waiting for: newsletter day! In this week’s edition we’ll be looking at how AI is reshaping society’s beauty standards, a very Trump-like response to the current...
How deep is the Gen Z manosphere rabbit hole?
The hit Netflix series ‘Adolescence’ highlights the dangers that can arise when social media use goes unchecked. It has sparked conversation and inspired politicians to start a dialogue, but does the show explore the realities of this uniquely Gen Z phenomena in enough detail? We’re sure that you’ve seen...
redefining luxury + digging deep for resilience
haven't you heard? tinned fish is en vogue, darling Happy first of the month! I have to ask: is the April Fool’s spirit dying out or are we all just too exhausted from the absolute joke of our governments to play even more pranks on each other? If you experienced a silly little trick today, let me know. I seem to have made it through this day unscathed… In this week’s edition...
Gen Z are changing the way we think about charity
New studies show that those under the age of 28 are almost twice as charitable as Gen X and Baby Boomers, despite having significantly less disposable income. With traditional outlets like Comic Relief seeing a nosedive in viewership, Gen Z are seemingly transforming the way they give back. Plus, radio surges in popularity and tea could be falling out of favour with UK teens. What do most of us...
why everyone blames the phones + hates their government
*spoiler: it's because of the phones Happy Tuesday everyone! 💙 Hope you’re all feeling fresh and funkadelic, or at the very least not vaguely hungover like I am. Bless my best friend, but a Monday night birthday dinner?! The things we do for the ones we love, eh? Allison Hammond (woman, myth, British legend) was at the table beside us and joined in a very enthusiastic rendition of HAPPY BIRTHDAY when...
Why brands must become ‘lighthouses’ for Gen Z skillsets
As the gig economy, hybrid working and entrepreneurship continue to surge in popularity with Gen Zers and students, brands will need to fill the gap that education is failing to address if they want to ensure long-term loyalty. Plus, the second-hand clothing market is set to grow and new Netflix show explores toxic Gen Z echo chambers. Remember the beginning of the pandemic, five years ago? Though it may not seem...
