Vertical brain rot
Still just cannot get on-board with vertical video Vertical video trumped traditional video ages ago in terms of engagement. In 2025, stats suggest it’s 2.5 times as popular as its predecessor. I remember the transition about half-a-decade back. Snapchat randomly had a big resurgence and ByteDance was absorbed into the monster...
Current in Newsletters
tiktok refugees + anti-intellectualism
if you're only learning mandarin because you can't live without tiktok... i'm judging you A day late and not a slay short… I’m finally writing to you from the Thred office in London. It feels great to be back with the team. The year has already started off with a bang,...
A new generation is here
Welcome to the latest edition of The Gen Zer. This week’s newsletter is a quick guide to the generations, including the newest entrants to the scene. We also take a look at the pros of partying, the rise of ‘neijuan,’ and Gen Z’s surprising changing attitudes to work. Last week, the...
Are dads more emotional?
Is there some ad hoc science to explain why I’ve become such a melt? I loathe my sudden inability to not become a snivelling mess. I’ve never been an outwardly emotional person, but I’m no tinman either. The best policy for me has always been to deal with stuff internally. Don’t make...
new year + new trends
didn't see this one coming Happy new year to each and every one of you! I’ve been in Bermuda the last few weeks, spending the holidays with family and friends, which is why you might’ve noticed these e-mails coming in later than usual. The next time I write to you, I’ll...
decision-making, à la Libra
overwhelmed by choice, we're all libras now If you’re the kind of person who thinks star signs are nonsense, I bet you’d change your mind after seeing what happens when you tell a Libra to make a decision. Libras, as you may or may not know, are notorious for their...
Gen Z in 2024
looking back & looking ahead Happy new year from all of us at Thred Media! As my colleague Jessica Byrne recently mentioned in our sister publication the common thred, 2024 was the year we began our Substack journey — and what a great ride it’s been. For our first post...
not your average ins + outs list
Here we are… the final day of the 2024. In the middle of this year, the Thred writers decided to embark on our Substack journey. We had no idea what we were getting into, nor did we anticipate how much we’d love it, but each of these unpredictable factors made it all the more exciting. Through our Tuesday newsletter and weekend Wildcard posts, we’ve been able to show you a different,...
what I wanna see trending next year
if it’s not mindful, it’s sooo 2024 In case you aren’t aware (I really bloody that hope you are), our world’s in a pretty bad way at the moment. Without fail, every single day of news coverage now brings with it a slew of gut-wrenching headlines, the kind that make you want to get up and do something about it. Or at least that’s what I would hope. For whatever reason – there’s...
The 2025 trends are here
Pinterest Predicts comes around for another year Welcome to the latest edition of The Gen Zer. This week we discuss the trends in travel, fashion and everything else that we might be seeing in 2025. We also discuss digital cameras, crypto and the joy of second-hand gifts. Read on for more! For the second year running, Pinterest has given us a glimpse of what trends we can expect in the coming year....
