Is the spirit of youth lost on Gen Z?
whatever happened to 'young, wild, and free'? I awoke to the sound of blaring fire alarms, a home invasion, and a construction crew digging up the pavement outside. Wiping sleep from my eyes, it turned out that the fire alarm was my bedside clock, the invasion was my roommate banging on...
Current in Newsletters
deep sea discoveries + male friendship histories
whatever happened to a little romance between bros? Hello everyone! Wishing you a week that has started off excellently, and if not, here’s to hoping this newsletter can shine a little light on it! ✨ Ahead we have some excellent news for women’s health, an exploration of the history of male friendships,...
hung-up on a hangover
A booze up can be a great time, but the hangover and anxiety seems to become more intense with age. Is there ever an obvious time to pack it in and call it a day? Before I start this week’s wildcard, let me quickly acknowledge how contradictory this looks. Last Sunday...
Gen Z and the rise of ‘bed rotting’ escapism
More young people than ever are spending excessive amounts of time in bed on their phones. It’s become known as ‘bed rotting’ and is a uniquely Gen Z and millennial phenomena. What’s causing this behaviour? We’re sure that you’ve likely heard of ‘bed rotting’ by now, the infamous lifestyle habit...
live the uncurated life + try not to cringe
am i being too earnest? Good day! The last few weeks have been an absolute whirlwind, but we’re happy to announce that we are back serving up our weekly newsletter! If you’ve been missing us… I promise you that this edition is about to be juicy enough to make up for...
How fluid marketing is changing Gen Z music habits
If you’re an avid Charlie XCX fan, you might have noticed the 'Brat' cover is ‘rotting’ slowly from the bottom on Spotify. It’s not a technical glitch, but rather a marketing strategy that alters the way Gen Z understand the concept of an album. Charlie XCX’s marketing team has changed...
get me to a pub please
with all the buzz around Gen Z fitness and gym routines, it’s easy to forget the huge positives that come from spending time socialising and taking a break I moved to Bristol early last year, eager to be around more of my friends and to make a new start of things. Thirteen months later and I can’t say things have gone exactly as I had planned, but such is life. However,...
Are Gen Z really that badly behaved at live concerts?
From throwing phones to simply not paying attention, Gen Z are seemingly the worst behaved concert goers compared to any other age group. What gives? Summer is just around the corner, which means festival season is soon to kick off. Expect pricey concert tickets, camping in a soggy field somewhere, and plenty of booze to boot. As we’ve previously explored, Gen Z are still showing up and attending live...
detaching from my internet self
It turns out that decades of unmoderated access to the internet might not actually be the best thing for my wellbeing? Last week, long-time YouTuber iDubbbzTV posted an hour-long takedown video of his former internet friend Ethan Klein, who runs a similarly popular channel called h3h3. Both were top creators on the platform ten years ago, producing reaction content, satirical parodies of prank videos, and mocking the still fairly-new phenomena of...
Gen Z is hitting the gym to regain some semblance of control
Whether it’s running clubs, gym memberships, or simply going outside for a walk, Gen Z are flocking to regular exercise regimes and healthy dieting. This pivot away from excess and booze could be a yearning for control and personal achievement in a world reluctant to provide opportunities for either. Do you go the gym every week? Are you part of the fitness movement sweeping Gen Z? If you’re a younger reader,...
