deep sea discoveries + male friendship histories
whatever happened to a little romance between bros? Hello everyone! Wishing you a week that has started off excellently, and if not, hereβs to hoping this newsletter can shine a little light on it! β¨ Ahead we have some excellent news for womenβs health, an exploration of the history of male friendships,...
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hung-up on a hangover
A booze up can be a great time, but the hangover and anxiety seems to become more intense with age. Is there ever an obvious time to pack it in and call it a day? Before I start this weekβs wildcard, let me quickly acknowledge how contradictory this looks. Last Sunday...
Gen Z and the rise of βbed rottingβ escapism
More young people than ever are spending excessive amounts of time in bed on their phones. Itβs become known as βbed rottingβ and is a uniquely Gen Z and millennial phenomena. Whatβs causing this behaviour? Weβre sure that youβve likely heard of βbed rottingβ by now, the infamous lifestyle habit...
live the uncurated life + try not to cringe
am i being too earnest? Good day! The last few weeks have been an absolute whirlwind, but weβre happy to announce that we are back serving up our weekly newsletter! If youβve been missing usβ¦ I promise you that this edition is about to be juicy enough to make up for...
How fluid marketing is changing Gen Z music habits
If youβre an avid Charlie XCX fan, you might have noticed the 'Brat' cover is βrottingβ slowly from the bottom on Spotify. Itβs not a technical glitch, but rather a marketing strategy that alters the way Gen Z understand the concept of an album. Charlie XCXβs marketing team has changed...
get me to a pub please
with all the buzz around Gen Z fitness and gym routines, itβs easy to forget the huge positives that come from spending time socialising and taking a break I moved to Bristol early last year, eager to be around more of my friends and to make a new start of...
Are Gen Z really that badly behaved at live concerts?
From throwing phones to simply not paying attention, Gen Z are seemingly the worst behaved concert goers compared to any other age group. What gives? Summer is just around the corner, which means festival season is soon to kick off. Expect pricey concert tickets, camping in a soggy field somewhere, and plenty of booze to boot. As weβve previously explored, Gen Z are still showing up and attending live...
detaching from my internet self
It turns out that decades of unmoderated access to the internet might not actually be the best thing for my wellbeing? Last week, long-time YouTuber iDubbbzTV posted an hour-long takedown video of his former internet friend Ethan Klein, who runs a similarly popular channel called h3h3. Both were top creators on the platform ten years ago, producing reaction content, satirical parodies of prank videos, and mocking the still fairly-new phenomena of...
Gen Z is hitting the gym to regain some semblance of control
Whether itβs running clubs, gym memberships, or simply going outside for a walk, Gen Z are flocking to regular exercise regimes and healthy dieting. This pivot away from excess and booze could be a yearning for control and personal achievement in a world reluctant to provide opportunities for either. Do you go the gym every week? Are you part of the fitness movement sweeping Gen Z? If youβre a younger reader,...
How do Gen Z really feel about the unstoppable rise of AI?
AI is now everywhere, with ChatGPT boasting over 800 million weekly active users. It is disrupting our creative processes, speeding up productivity and causing controversy the world over. Given that young people are set to inherit this changing work environment, how do they feel about it all? No matter who you ask, everyone has an opinion on AI. When automated, prompt-based content generators initially launched, they were mostly gimmicky and...
