Gen Z is done with legacy media
Research shows that Gen Z is avoiding traditional news due to an innate scepticism for the institutions delivering it. They also see the constant stream of negative content as being at loggerheads with a need to maintain good mental health. Legacy media is panicking, and rightly so. Blissful ignorance or...
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spying TVs + sickening wellness culture
and how does that make you feel? Hello everybody 👋 Hope your week is off to a gorgeous start. It’s now the moment you’ve all been waiting for: newsletter day! In this week’s edition we’ll be looking at how AI is reshaping society’s beauty standards, a very Trump-like response to the current...
How deep is the Gen Z manosphere rabbit hole?
The hit Netflix series ‘Adolescence’ highlights the dangers that can arise when social media use goes unchecked. It has sparked conversation and inspired politicians to start a dialogue, but does the show explore the realities of this uniquely Gen Z phenomena in enough detail? We’re sure that you’ve seen...
redefining luxury + digging deep for resilience
haven't you heard? tinned fish is en vogue, darling Happy first of the month! I have to ask: is the April Fool’s spirit dying out or are we all just too exhausted from the absolute joke of our governments to play even more pranks on each other? If you experienced a...
Gen Z are changing the way we think about charity
New studies show that those under the age of 28 are almost twice as charitable as Gen X and Baby Boomers, despite having significantly less disposable income. With traditional outlets like Comic Relief seeing a nosedive in viewership, Gen Z are seemingly transforming the way they give back. Plus,...
why everyone blames the phones + hates their government
*spoiler: it's because of the phones Happy Tuesday everyone! 💙 Hope you’re all feeling fresh and funkadelic, or at the very least not vaguely hungover like I am. Bless my best friend, but a Monday night birthday dinner?! The things we do for the ones we love, eh? Allison Hammond (woman,...
Why brands must become ‘lighthouses’ for Gen Z skillsets
As the gig economy, hybrid working and entrepreneurship continue to surge in popularity with Gen Zers and students, brands will need to fill the gap that education is failing to address if they want to ensure long-term loyalty. Plus, the second-hand clothing market is set to grow and new Netflix show explores toxic Gen Z echo chambers. Remember the beginning of the pandemic, five years ago? Though it may not seem...
The adult wrestling cult
‘you’re breaking the fourth wall!’ Wrestling is massive again, and I’m not quite sure how that happened. Every casual conversation I have with a group of lads seems to inevitably turn to how John Cena recently turned heel. Having not tuned in at 5 in the morning, my immense powers of deduction tell me that his character arc has probably gone from good to bad. I’m 30, my daughter is up at...
marrying for money + dying for beauty
the latest trends are in Good day beautiful people! Hope you’re all doing well and have a great week to look forward to. This edition of our newsletter is touching on developments in culture, tech, social trends, and world news, including: conspiracy theories about McDonald’s increasingly grey aesthetic, Amazon’s move to ditch privacy for its Echo devices, what Gen Z is really looking for in a marriage partner, plus Israel’s violation of...
Gen Z and the masterful art of ‘taskmasking’
Welcome to the latest edition of The Gen Zer. This week, we’re looking at the apparent rise of ‘taskmasking’ in the work place and its ramifications for the hybrid office lifestyle. Plus, young people are using AI in schools to help them with coursework and the nuances of the LGBTQ+ community continue to be ignored in research and surveys. When the intensity of the pandemic first began to subside...
