Gen Z is radically transforming the events space
Welcome to the latest edition of The Gen Zer. This week’s newsletter is an exploration of how the events sector is being transformed by a new generation with new and novel demands. From niche interests to activity-based meet ups, affordable alternatives and silent events… the scene may never be the...
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the rise of ‘soft biohacking’ + how gen z fell out of love with instagram
do you really want to live forever? and ever? and ever?
Hello everyone and welcome back to another newsletter!
It’s been a warm start to the week in London 
and although the heat has made activating our brain cells a little more challenging, we’re here to serve up all the...
How are Gen Z coping with climate anxiety?
With constant news coverage surrounding our hot summers and the collective failure to reach climate carbon targets, how are young people dealing with the uncertainty that surrounds their future? The climate crisis is back in the headlines this week. Experts now believe we have only two years left of our...
beyond labubu + why there’s porn on spotify now
you want it? you got it
Hey everyone! 
Feels like so long since I last wrote to you. Dare I say… I missed you?
Last week the thred team attended Cannes Lions Festival in the south of France. We met some incredible people from all over the world, sat in on some...
Why Gen Z gravitate toward niche social apps and communities
While young people use mainstream platforms like Instagram, Snapchat and TikTok, there is a growing appetite for smaller, niche communities. What’s drawing Gen Z to these smaller spaces? If you’re an older millennial, you’ll no doubt remember the days when Instagram, Twitter and Facebook first launched, promising novelty connections with...
clash of the tyrants + tracking internet trolls
you’ll never see this face again Hey you. Half of the office are currently sunning it up in Cannes at a certain globally renowned festival - check our Insta stories - but us lanyardless members still have our noses to the grindstone. We’re not bitter or anything. But less of that...
when music is so bad it’s good
Sometimes music releases can be so horrendously awful that they somehow go full circle and become enjoyable. Is this musical brain rot for the masses? Probably, but I don’t mind. Lil Wayne released ‘Tha Carter VI’ last week and the reviews have been…well…mixed, to say the least. The series has been going for roughly two decades, with the first four iterations being critically acclaimed and commercially successful. They’re arguably what helped...
Navigating the surprising religious boom of Gen Zers
Although the evidence is circumstantial and incomplete, many outlets have reported a rise in religious association from Gen Zers, especially young men. What’s causing the numbers to rise in both the UK and US and what could this mean for the future? For the last several decades, religious association and church attendance has been on the decline. As living standards increased and our priorities shifted further toward careers and independent success,...
i think this is what they call imposter syndrome
you know it's real when you are who you think you are I’d say I always wanted to be a writer, but for the sake of honesty, I should admit that I initially hoped my life would look more like a Britney Spears music video – well choreographed, a little raunchy, and obviously, covered head to toe in diamonds. Alas, I was only six years old at...
the pressures of a hot summer
We’re fast approaching the start of the hot season. With festivals, holidays, nights out and travel aplenty, it can feel like you have to be your best self at all times. The real goal should be to push those pressures away. It might feel hard to believe if you’re currently in the UK, but the summer season has started. Despite the rain and gloomy forecast on our island this weekend, there...
