Millennial optimism? More like Gen Z cynicism
Gen Zers have been making fun of the early 2010s ‘millennial optimism era’ on TikTok this week, highlighting the naivety of the time. Compared to the cynicism of our modern world, it makes for a jarring case of cultural whiplash. Anyone heard of ‘millennial optimism?’ A new trend has been making...
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It’s a Wrap(ped): analysing Spotify’s Gen Z success
Spotify Wrapped 2025 is out, baby. The streaming platform’s synopsis of our yearly listening habits has become a cultural staple, boosting the brand’s reach and engagement with Gen Z across social media. Spotify Wrapped is here, folks. We’re sure that you’re most likely aware of Spotify’s extremely popular end-of-year round-up of...
how social media transforms our reading habits + why people are nicer than you think
the data proves it! Hello everyone! 🤩 Welcome back to another newsletter from the common thred. After two weeks of radio silence (our sincerest apologies), we’re back with a bang on this wonderful Tuesday. Compiling stories from around the world, as well as developments in culture, tech, and a sprinkle of positive news,...
Examining the rise of Gen Z’s global, digital rebellion
Protests sparked by Gen Zers have caused disruption across the globe in 2025, as disillusioned young people use social media to mobilise. Should the political elite be worried? Gen Z are leading a surge in mass youth protesting across the globe, causing disruption in countries including Istanbul, Turkey, Madagascar, Morocco,...
i went speed dating and survived
although i am still single, regrettably What do you do when you’re chronically single, approaching thirty, and too anxious to go on Hinge? Speed date, of course! Ditching the monotony of algorithmic swiping for in-person meetups is all the rage with Gen Z, apparently. Things have gotten so bad online...
Spending this festive season: a Gen Z dilemma
The increasing cost of living and diminishing budgets mean that Gen Z are reluctant to spend big over Christmas. They’re redirecting their cash toward experiences rather than products - what might that mean for marketers? It’s the season to be jolly…and spend a lot. Everyone knows that Christmas is a time...
the big perfume debate + pregnant robots?
in the words of nene leakes: it's getting weird Hey chat! 💬 You already know what time it is :) hope you’re feeling fresh and well this week, and that you’re staying warm with temperatures dropping suddenly all over the place! ❄️ This week we’ve got several interesting stories for you, two focused on culture (to spray or not to spray?) as well some some positive news in both environment and tech...
Staying single and liking it…no, seriously
Research suggests that those under the age of 35 are staying single and avoiding relationships. What could this spell for the future, and how might this impact Gen Z? Are you single? A Gen Zer? Perhaps…dare I ask, both? Research suggests that young people are increasingly less likely to settle down or even jump into a relationship. In the UK, only 58% of Gen Z women and 56% of Gen Z...
why we can’t stop saying ‘honestly’ + another celebrity beauty brand???
another line of products you can live without have entered the villa What’s gooooood, family? Just like that, it’s time for another Tuesday newsletter. This week’s edition kicks off with a bit of culture (how the internet has changed how we speak and the Malala vs. Greta Thunberg stan debate) before delving into stories about social change (a new documentary featuring IDF soldiers and protests over pollution in Dehli). As usual, we’ve...
Are traditional broadcasters doing enough to attract Gen Z?
The manager of the Sidemen on YouTube has warned that the BBC faces irrelevance with younger viewers unless it shifts drastically toward online creators. Are other traditional television broadcasters also under threat? Jordan Schwarzenberger, manager of the extremely popular YouTubers ‘The Sidemen,’ has warned the BBC that it risks becoming ‘a Titanic’ if it doesn’t make significant changes to bring in Gen Z viewers. For those unaware, the BBC charges...
